Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But MikeÂ’s configurator example is brilliant. Wish IÂ’’d thought of it. What techniques do you use? Which ones work best for you?
Sphere: Related ContentRelated posts:
July 4th, 2008 at 6:33 am
[…] Now those images may do more than improve online conversion rate. They may also improve offline sales, too. Avinash Kaushik revisits a favorite topic with “Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips”. You can read our past coverage here. […]
July 8th, 2008 at 4:41 am
[…] Improve online-to-offline tracking (where I suspect the sales their site does originate are going) […]