Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant. Wish I’d thought of it. What techniques do you use? Which ones work best for you?
Sphere: Related ContentWhat’s on your mind? Automated features, like the search suggest Mike Moran and I talked about a few weeks ago, sometimes bring curious results. See the ones CNet picked up on it this week. And ask yourself, how can I ensure my brand looks good here?
Sphere: Related ContentCopywriting seems hard for lots of folks, at least judging by the copy I read. Would you like to get better at copywriting? Grok.com has a good list of tips to make your copy better. Check it out. And you can check out my favorite copywriting links via del.ico.us, too.
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