From the monthly archives:

November 2007

Mike Moran provides more techniques for measuring offline conversion

November 8, 2007 E-commerce

Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mike’s configurator example is brilliant. Wish I’’d thought of it. What techniques do you use? Which ones work best for you?

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Good example of weird search suggestion from CNet…

November 2, 2007 Ask

What’s on your mind? Automated features, like the search suggest Mike Moran and I talked about a few weeks ago, sometimes bring curious results. See the ones CNet picked up on it this week. And ask yourself, how can I ensure my brand looks good here?

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Grok.com: The Ultimate Copywriting Cheat Sheet…

November 1, 2007 Business

Copywriting seems hard for lots of folks, at least judging by the copy I read. Would you like to get better at copywriting? Grok.com has a good list of tips to make your copy better. Check it out. And you can check out my favorite copywriting links via del.ico.us, too.

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