From the monthly archives:

December 2007

Is it possible to be a good social citizen and a successful brand at the same time?

by Tim on December 28, 2007

in Social Media

Fresh on the heels of Facebook’s Beacon mess, Google’s blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially with your customers.

Of course, Chris Webb and Shel Israel discuss “social brands” and whether it’s even possible to be both social and a brand. It reminds me of the discussion Mike Moran and I had about corporate blogging.

I think we’re all still uncovering the answers on this one.

What do you think? Is it possible to be a good social citizen and a succesful brand at the same time?

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gapingvoid: “cartoons drawn on the back of business cards”: microsoft and chess pieces

by Tim on December 26, 2007

in Marketing

I follow Hugh MacLeod (aka gapingvoid) religiously. I read Hugh’s blog. I follow him on Twitter. I plan to buy business cards from him.

Why? Why so much emphasis on one guy?

Because he’s the most original thinker in the community. Period.

Case in point: microsoft and chess pieces.

You can choose to be a King. You can choose to be a Queen. Many choose to be Pawns. Hell, you can even choose to be a Blue Monster (though most prefer to run in fear from them instead – whether real or the dreams in your head).

You can love Microsoft (or Google or GE or Wal-mart or the guy down the street who seems to eat your lunch every day). You can loathe them. You can fear them (though what a waste of time). Each is a choice. Make one. Fish, cut bait, be a monster. But choose something. And move on.

That’s what Hugh reminded me today.

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Top 10 Posts of 2007

by Tim on December 23, 2007

in Blogging

It’s going to be a quiet week. Reflect. And enjoy the top posts of 2007.

Enjoy your week. And feel free to comment on reads you liked too.

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What is the mobile web going to look like?

December 19, 2007 Mobile

Do mobile sites meet user needs? When they’re done right. David Armano gives an excellent overview of the Fox News mobile site. At the same time, Canalys provides a comprehensive overview of mobile phone platforms It looks like companies are starting to give thought to what the mobile sites will look like. They’re also thinking [...]

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Hey, social networks! Customers expect you to be a good friend

December 17, 2007 Social Media

Isn’t it funny that many social networks call the folks you choose to associate with “friends”? How ironic then that Facebook’s recent Beacon clusterf… er, kerfuffle was one of the least consumer-friendly actions any of us have seen in a long time. Do social networks have to play by a different set of rules? Must [...]

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Crucial reads

December 17, 2007 Book Reviews

Anne Zelenka at WebWorker Daily points to 10 great books for 2007. It makes an excellent complement to my list of the 12 most important business books. While we only have one book in common between us (the outstanding Made to Stick), the WebWorker list adds some books that come highly recommended from friends, too. [...]

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