Fresh on the heels of Facebook’s Beacon mess,
Google’s blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially with your customers.
Of course, Chris Webb and Shel Israel
discuss “social brands” and whether it’s even possible to be both social and a brand. It reminds me of the discussion Mike Moran and I had about corporate blogging.
I think we’re all still uncovering the answers on this one.
What do you think?
Is it possible to be a good social citizen and a succesful brand at the same time?
This entry was posted in
Social Media and tagged beacon, branding, chris webb, Facebook, facebook beacon, Google, Marketing, reader, shel israel, social, Social Media, social networking on . December 28, 2007
I mentioned this recently, but thought it’s worth further notice. HSMAI’s Travel Marketer’s Guide to Social Media written by Cindy Estis Green is now available. You can
buy your copy here
I follow Hugh MacLeod (aka gapingvoid) religiously. I
read Hugh’s blog. I follow him on Twitter. I plan to buy business cards from him.
Why? Why so much emphasis on one guy?
Because he’s the most original thinker in the community. Period.
Case in point:
microsoft and chess pieces.
You can choose to be a King. You can choose to be a Queen. Many choose to be Pawns. Hell, you can even choose to be a Blue Monster (though most prefer to run in fear from them instead – whether real or the dreams in your head).
You can love Microsoft (or Google or GE or Wal-mart or the guy down the street who seems to eat your lunch every day). You can loathe them. You can fear them (though what a waste of time). Each is a choice. Make one. Fish, cut bait, be a monster. But choose something. And move on.
That’s what Hugh reminded me today.
business, marketing, gapingvoid, hugh macleod, microsoft
Om Malik provides a strong take on the Kayak/SideStep merger. Most notable is that Om is drawing comments from Kayak co-founder Paul English. Without taking sides here, it looks like there’s more than one point of view on this business, eh?
It’s going to be a quiet week. Reflect. And enjoy the top posts of 2007.
Enjoy your week. And feel free to comment on reads you liked too.
google, msn, yahoo, seth godin, daniel pink, book review
This entry was posted in
Blogging and tagged a whole new mind, Blogging, book review, daniel pink, E-commerce, ecommerce, everything is miscellaneous, Google, lists, Marketing, MSN, online marketing, seth godin, tim ferriss, top 10, wal-mart, Yahoo on . December 23, 2007