thinks

How’s your week been? Mine. Not so great. Last Thursday, my web hosting company appears to have closed their doors, taking this site down with them. Gone. Dead. Kaput.

How would you like to spend your weekend trying to get your site up and running again from scratch? Worse, how would you like to do it on big revenue days like a Monday? Yeah, me neither.

I’ve learned - re-learned - some valuable lessons during this period. I thought you might appreciate avoiding my pain by hearing what they are.

1. Keep backups. I know, I know. We’ve all been told this. Here’s the thing. How many days do you want to spend getting your life together after if it goes away? Backup one day less than that. If you’re OK with spending a month putting your life back together, back up every 29 days. I did my last backup on November 4. When my site died on November 25, I got screwed. EVERYTHING between those two weeks was gone. Is gone. If anyone has a copy of my blog posts, boy I’d sure like to have them. Seriously.
2. Make a copy of the backups. No, really. It doesn’t take much to backup your hard drive with a site like Carbonite (PC-only today, though Mac is coming) or any number of Mac services. I had the nightmare scenario. My laptop - where I do all my writing - died the same week as my web host. Think stuff like that only happens in Ben Stiller movies? Surprise! Fortunately, I had a copy on a share drive in addition to the one on my laptop. I’d have been way more hosed if I hadn’t. It’s likely I still wouldn’t have content on this site. And just imagine what happens to your Google PageRank then.
3. Develop a checklist of emergency tasks. For instance, should you stop your paid search campaigns first or should you put up a page telling your customers what’s happened? Most small companies don’t have the resources to do these in parallel, so it’s critical you - and your team - understand what the priorities are. When you find yourself in a hole, first you need to stop digging. It’s bad enough that you’re losing revenue. Don’t make it worse by not knowing how to stop.
4. Make sure you have all your critical contact information for your hosting company, development shop and other key providers available in more than one location. For instance, I didn’t have my web hosting company’s super secret tech support phone number I’d dug up a while back anywhere but on my local drive (see item #2 above). While I found their main number on Google, they weren’t answering that line anymore.
5. Manage your DNS separate from your hosting. If my DNS was hosted by the same company as my website, I’d seriously be dead right now. In truth, I wouldn’t remotely know how to deal with that situation. Which is another item for #3 on this list now, isn’t it?
6. Pay attention to trouble with your service providers. I don’t recommend jumping ship every time you have a little bugaboo with your service. Managing websites/hosting/development is complicated and occasionally things go wrong. But if you start to see a pattern of issues with a provider, demand immediate resolution or start shopping for a new provider.
7. Always have a Plan B. What saved my butt was that I was already in the process of moving my site from one host to another. You don’t want to have to figure out what your alternatives are when you have no alternative. No matter how happy you are with your hosting company, development shop, analytics provider, marketing agency, what-have-you, you need to know who else is out there and what they can do for you. Take an hour or two every month at lunchtime and review alternative providers. That way, if you do need to make a sudden move, at least you’re not starting from scratch.

I know this list is incomplete. Preparing for emergencies with your site can be a full-time job. But, these are the critical items most businesses need to have covered. Please add anything I missed to the comments. And I hope you have a better week than I did.

Related posts:

1. April Fool’s Day (plus Bonus Content)
2. Take it from Dr. Horrible: Bait and switch sucks.
3. Only one tool can guarantee a strong business (Guide to Small Business Ecommerce Strategy)
4. Old hosting company vanished. Moving hosts. Sorry for any issues.
5. Need new hosting environment. Desperately.

This entry was posted on Tuesday, December 4th, 2007 at 8:31 am and is filed under Blogging, Business, E-commerce, Engagement, Personal, Search, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.