Comments on: What happens to your brand when your corporate bloggers leave your company? http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Fri, 19 Mar 2010 21:28:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: I always feel like somebody’s watching me (Small Business E-Commerce Link Digest – August 28, 2009) http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/comment-page-1/#comment-3474 I always feel like somebody’s watching me (Small Business E-Commerce Link Digest – August 28, 2009) Fri, 28 Aug 2009 15:39:49 +0000 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/#comment-3474 [...] consulting firm. Jeremiah set the record straight himself, but it’s a classic example of what happens to your brand when rock star bloggers leave companies. Not only were people watching Jeremiah, but they’re watching to see how Forrester responds. [...] [...] consulting firm. Jeremiah set the record straight himself, but it’s a classic example of what happens to your brand when rock star bloggers leave companies. Not only were people watching Jeremiah, but they’re watching to see how Forrester responds. [...]

]]> By: How well connected is your brand? http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/comment-page-1/#comment-2345 How well connected is your brand? Wed, 25 Jun 2008 08:53:58 +0000 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/#comment-2345 [...] Admittedly, these techniques may work better for a politician than other brands, in that most politicians are (at least so far as we can tell), real people. But, since social is about real people, you must have “brand ambassadors” or “evangelists” or just regular, old “customer service folks” (do you really have people in your business not in “customer service”?!?), y’know, real people, interacting with your customers like this. Whether your goal is to be a social marker or sell within social networks, you’ll never do it as a faceless entity. Sure, there are some risks. Maybe your return on investment will fall short of your goal. Maybe your company ambassador will become more famous than your brand. [...] [...] Admittedly, these techniques may work better for a politician than other brands, in that most politicians are (at least so far as we can tell), real people. But, since social is about real people, you must have “brand ambassadors” or “evangelists” or just regular, old “customer service folks” (do you really have people in your business not in “customer service”?!?), y’know, real people, interacting with your customers like this. Whether your goal is to be a social marker or sell within social networks, you’ll never do it as a faceless entity. Sure, there are some risks. Maybe your return on investment will fall short of your goal. Maybe your company ambassador will become more famous than your brand. [...]

]]> By: Small Business E-commerce Link Digest - February 29, 2008 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/comment-page-1/#comment-2061 Small Business E-commerce Link Digest - February 29, 2008 Fri, 29 Feb 2008 13:38:32 +0000 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/#comment-2061 [...] brand to help grow business. While it’s an open question whether business can be social, people sure are. Your employees should be well known, which will help you be well known, too. Look at these [...] [...] brand to help grow business. While it’s an open question whether business can be social, people sure are. Your employees should be well known, which will help you be well known, too. Look at these [...]

]]> By: Tim http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/comment-page-1/#comment-418 Tim Fri, 14 Dec 2007 13:23:57 +0000 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/#comment-418 It's also not a bad idea for small company owners to blog, or at least post to a corporate blog, too - not that they don't have enough to do. They're not always the best choice for a blogger, but with proper commitment and planning, they can be a good choice. Of course, that also might maintain the "I'll do it myself" problem all too common in small businesses. Still, each company should consider its situation and make a decision that works best for them. It’s also not a bad idea for small company owners to blog, or at least post to a corporate blog, too – not that they don’t have enough to do. They’re not always the best choice for a blogger, but with proper commitment and planning, they can be a good choice.

Of course, that also might maintain the “I’ll do it myself” problem all too common in small businesses. Still, each company should consider its situation and make a decision that works best for them.

]]> By: Mike Moran http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/comment-page-1/#comment-416 Mike Moran Fri, 14 Dec 2007 11:39:54 +0000 http://www.timpeter.com/blog/2007/12/13/what-happens-to-your-brand-when-your-corporate-bloggers-leave-your-company/#comment-416 This is a great question, Tim. To me the answer revolves around having more than one blogger. Certainly, they'll all eventually leave, but the impact of any one leaving won't completely shut your message off the air. My suspicion is that when Robert Scoble left Microsoft that many of his subscribers followed him but that many of them also might have subscribed to another Microsoft blogger if their motivation was to hear from Microsoft. If Microsoft didn't have any other bloggers, those people might have been lost. In a very small company, this multiple blogger strategy is harder, so be really nice to your blogger. This is a great question, Tim. To me the answer revolves around having more than one blogger. Certainly, they’ll all eventually leave, but the impact of any one leaving won’t completely shut your message off the air. My suspicion is that when Robert Scoble left Microsoft that many of his subscribers followed him but that many of them also might have subscribed to another Microsoft blogger if their motivation was to hear from Microsoft. If Microsoft didn’t have any other bloggers, those people might have been lost. In a very small company, this multiple blogger strategy is harder, so be really nice to your blogger.

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