Comments on: Hey, social networks! Customers expect you to be a good friend http://www.timpeter.com/blog/2007/12/17/hey-social-networks-customers-expect-you-to-be-a-good-friend/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Fri, 21 Nov 2008 03:55:04 +0000 http://wordpress.org/?v=2.5 By: The hidden key to social marketing success http://www.timpeter.com/blog/2007/12/17/hey-social-networks-customers-expect-you-to-be-a-good-friend/#comment-2367 The hidden key to social marketing success Mon, 14 Jul 2008 13:12:07 +0000 http://www.timpeter.com/blog/2007/12/17/hey-social-networks-customers-expect-you-to-be-a-good-friend/#comment-2367 [...] If you’re serious about social, take a look at Forrester’s POST methodology, which emphasizes people first, too (that’s what the “P” in POST stands for). Seems to me that the folks who think social is something different than people are the ones who insist social isn’t ready for business. They’re wrong. Period. Customers want companies who want to listen to them, who genuinely pay attention, who genuinely have something to say, who are friendly. [...] […] If you’re serious about social, take a look at Forrester’s POST methodology, which emphasizes people first, too (that’s what the “P” in POST stands for). Seems to me that the folks who think social is something different than people are the ones who insist social isn’t ready for business. They’re wrong. Period. Customers want companies who want to listen to them, who genuinely pay attention, who genuinely have something to say, who are friendly. […]

]]> By: Is it possible to be a good social citizen and a successful brand at the same time? http://www.timpeter.com/blog/2007/12/17/hey-social-networks-customers-expect-you-to-be-a-good-friend/#comment-1421 Is it possible to be a good social citizen and a successful brand at the same time? Fri, 28 Dec 2007 16:06:29 +0000 http://www.timpeter.com/blog/2007/12/17/hey-social-networks-customers-expect-you-to-be-a-good-friend/#comment-1421 [...] Facebook’s Beacon mess, Google’s blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially with your [...] […] Facebook’s Beacon mess, Google’s blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially with your […]

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