From the monthly archives:

December 2007

What happens to your brand when your corporate bloggers leave your company?

December 13, 2007 Blogging

Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of “corporate” blogs that’s worth a closer look. First off, I think many corporations need to have blogs. Not all, but many. Your company can prepare itself for what it will take to blog and benefit from creating a [...]

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How can marketers hit a moving target?

December 13, 2007 Mobile

David Armano thinks 2008 will be the year of the mobile internet. I completely agree. The way consumers interact with the web is changing dramatically, even though most customers don’t realize it themselves. Worse, most businesses don’t either. The mobile web looks like the PC-based web did in 1998-1999, with business and consumer benefits set [...]

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What’s the best URL for your business?

December 12, 2007 E-commerce

GoodURLBadURL.com – thanks to Seth Godin for pointing it out – offers a list of rules for how to present URL’s in print and other media. Check out the tips. They’re useful.
BUT…
I disagree with certain points. To wit:

Use YourSlogan.com when running an integrated media campaign – Nope. Work to build the value of your [...]

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The local, mobile search market huge and growing…

December 10, 2007 Mobile

The numbers projected for mobile search – critical to local marketers – are staggering. One estimate projects local companies will spend $5 billion (US) in 2008, while another estimates 55 million local search users by 2011. In either case, the implications are clear for local marketers. Consumers are making use of this technology to find [...]

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