Comments on: Does your business represent a social marker? http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/?utm_source=rss&utm_medium=rss&utm_campaign=does-your-business-represent-a-social-marker Interactive marketing and e-commerce strategy blog for the local, mobile, social web Wed, 08 Feb 2012 18:08:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Small business link digest - February 1, 2008 http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/comment-page-1/#comment-1989 Small business link digest - February 1, 2008 Fri, 01 Feb 2008 10:18:51 +0000 http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/#comment-1989 [...] job of explaining how to engage with your customers than I ever could. Companies interested in becoming social markers could do worse than start with him. And with his latest [...] [...] job of explaining how to engage with your customers than I ever could. Companies interested in becoming social markers could do worse than start with him. And with his latest [...]

]]> By: Tim http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/comment-page-1/#comment-1968 Tim Sat, 26 Jan 2008 17:47:17 +0000 http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/#comment-1968 Hi Carmen, Great note and great post. I've put up a response on your blog, but I think you're absolutely right. I'll be putting up guidelines for emerging social markers here in the next week. Look for it, 'K? Hi Carmen,
Great note and great post. I’ve put up a response on your blog, but I think you’re absolutely right. I’ll be putting up guidelines for emerging social markers here in the next week. Look for it, ‘K?

]]> By: Carman Pirie http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/comment-page-1/#comment-1964 Carman Pirie Fri, 25 Jan 2008 22:21:19 +0000 http://www.timpeter.com/blog/2008/01/17/does-your-business-represent-a-social-marker/#comment-1964 Hi Tim, First off, thank you for the link... much appreciated. I think even for small businesses serving a local market, attention to context and interaction is critical. Over at my blog, I recently posted about a local financial advisor and some advice I gave as the markets were tanking. You can view it here: http://pirie.typepad.com/1/2008/01/marketing-when.html In any event, I think it is easy to see how this small move by the financial advisor would alter both context and interaction. Now, through an extended series of steps, I believe that this financial advisor could well become a 'social marker'... any business could with work... and the concept of social marker in my view moves well beyond brand attributes, benefits, etc. Cheers, cp Hi Tim,

First off, thank you for the link… much appreciated.

I think even for small businesses serving a local market, attention to context and interaction is critical. Over at my blog, I recently posted about a local financial advisor and some advice I gave as the markets were tanking. You can view it here: http://pirie.typepad.com/1/2008/01/marketing-when.html

In any event, I think it is easy to see how this small move by the financial advisor would alter both context and interaction. Now, through an extended series of steps, I believe that this financial advisor could well become a ’social marker’… any business could with work… and the concept of social marker in my view moves well beyond brand attributes, benefits, etc.

Cheers, cp

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