« Book Review of the Week-ish: POST study, Forrester Research
Will rising gas prices fuel local search? »

Google experimenting with scrolling ads?

Google appears to be offering a new, “scrollable” ad type within AdSense. My daughter ran across this on an American Idol blog.

Google AdSense scrolling ad

Google AdSense alternative scrolling ad

The value to publishers is more inventory per page. Advertisers gain more opportunities to be seen. But is anyone going to click on the scroll?

Sphere: Related Content

Related posts:

  1. Wouldn’t you like to be a Pepper? I wouldn’t…

This entry was posted on Sunday, January 20th, 2008 at 4:26 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply