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I love my computer because my friends live in it

I’ve been spending a lot of time lately on Twitter, from my laptop and Blackberry. Same with Facebook. And Flickr. Your customers are too. But here’s the thing. I don’t love my Blackberry. I don’t love Twitter. I don’t love my laptop (though it is pretty choice). I downright hate Facebook. Same with your customers. Customers love what these things provide.

Are you selling your customers on your product? Or are you selling them what it does for them?

Sphere: Related Content

Related posts:

  1. Can you live without a mobile phone?
  2. When will Google buy Facebook?
  3. Is Twitter an e-commerce driver?
  4. How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy)
  5. How well connected is your brand?

This entry was posted on Thursday, January 24th, 2008 at 5:27 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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