From the monthly archives:

January 2008

Great example of viral marketing. And for a good cause!

January 22, 2008 Marketing

MacHeist shows five great examples of how to build viral marketing campaigns. Check out these excellent viral marketing tips.

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What’s the value of Web 2.0 to e-commerce? Maybe not as much as we think

January 22, 2008 E-commerce

Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.

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Will rising gas prices fuel local search?

January 21, 2008 E-commerce

Rising gas prices may fuel local search and local business. Your small business can use this as an opportunity to win using local search.

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Google experimenting with scrolling ads?

January 20, 2008 Marketing

Is Google offering a scrolling version of AdSense?

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Book Review of the Week-ish: POST study, Forrester Research

January 18, 2008 Book Reviews

Do you know how to set social strategy for your company? Do you know the right tools to use? Josh Bernoff and Charlene Li provide guidelines.

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Does your business represent a social marker?

January 17, 2008 Marketing

Hugh MacLeod discovers “social markers.” Local businesses need to be the “social marker” for their business in their community.

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