From the monthly archives:

January 2008

What do you hope to achieve? How do you plan to get there?

January 16, 2008 Personal

In my life, I have only really coveted three jobs:

Rock ‘n’ roll superstar – I saw Elvis in GI Blues or Jailhouse Rock on the channel 9 Saturday afternoon movie when I was a little kid in the 70’s and thought, “That’s the life for me.”
Center fielder for the New York Mets – Same as [...]

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The case for prioritization

January 15, 2008 Marketing

What goals do you set for your campaigns? You do set goals, right?

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Where are your customers? Where will they be five years from now?

January 14, 2008 Marketing

Hugh MacLeod wondered on Twitter today whether technology renders cities obsolete. Tara Hunt, a city-dweller, worries about the fit of expensive clothes and wants to buy locally. What’s interesting is that Tara and Hugh represent alternative views to how the evolving local, social web works. Hugh lives in the middle of nowhere, while Tara lives [...]

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Comparing hosted services for small business websites

January 10, 2008 E-commerce

Small businesses don’t need fancy web hosting solutions for their websites. Here is a quick caomparison of 5 services designed to get a small business site up and running quickly.

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What’s the business value of twitter?

January 8, 2008 Social Media

Is Twitter valuable to your business? Yes.
Well, maybe. Tweets such as “staring at my navel,” “contemplating the universe” or “having a bath” don’t do much for a business (or for many individuals that I can see). But riding the river of tweets (or “twiver” as Doc calls it) is good for several things:

News – [...]

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Who defines you?

January 8, 2008 Marketing

Political campaigns teach amazing lessons about marketing. None, this year, is more obvious than how important it is for a brand to define itself, lest its competitors do it for them.
Barack Obama and Mike Huckabee won in Iowa because they defined themselves as different. But equally important, they defined their competition as “more of [...]

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