http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Tue, 14 Oct 2008 20:43:19 +0000 http://wordpress.org/?v=2.5 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2325 When does marketing become sales? (Guide to Small Business Ecommerce Strategy) Tue, 10 Jun 2008 13:53:21 +0000 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2325 [...] we’ve noted here before, you need to understand the right sales and marketing channels for your product. Yesterday, I talked about using a social tool, Twitter, to find a customer and lead to a sale. [...] […] we’ve noted here before, you need to understand the right sales and marketing channels for your product. Yesterday, I talked about using a social tool, Twitter, to find a customer and lead to a sale. […]

]]> http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2311 Small Business Ecommerce Link Digest - May 30, 2008 Fri, 30 May 2008 20:22:36 +0000 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2311 [...] time in 7 years. Border’s change here highlights one of our favorite topics here on thinks: how to set the right channel strategy for your business. Where Borders previously relied on Amazon to run its ecommerce channel, the company now has a more [...] […] time in 7 years. Border’s change here highlights one of our favorite topics here on thinks: how to set the right channel strategy for your business. Where Borders previously relied on Amazon to run its ecommerce channel, the company now has a more […]

]]> http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2087 The birth of search engine distribution (Guide to Small Business Ecommerce Strategy) Mon, 10 Mar 2008 16:03:17 +0000 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2087 [...] You’ll also need your products and services salable from within search, too. As you look at what sales channels matter most to your business, watch this development closely. Google claims the purpose is to make it easier for customers who [...] […] You’ll also need your products and services salable from within search, too. As you look at what sales channels matter most to your business, watch this development closely. Google claims the purpose is to make it easier for customers who […]

]]> http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2074 What is e-commerce anyway? (Guide to Small Business E-commerce Strategy) Tue, 04 Mar 2008 14:02:10 +0000 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2074 [...] E-commerce drives a purchase action. Ideally, for most companies, this involves revenue. But, getting people to download a white paper or refer to an FAQ can be an effective method of lead generation and customer service at a lower cost. That’s a Good Thing. And it works like just like an e-commerce transaction. Just evaluate the costs of each activity relative to its benefit and its customer value to prioritize you.... [...] […] E-commerce drives a purchase action. Ideally, for most companies, this involves revenue. But, getting people to download a white paper or refer to an FAQ can be an effective method of lead generation and customer service at a lower cost. That’s a Good Thing. And it works like just like an e-commerce transaction. Just evaluate the costs of each activity relative to its benefit and its customer value to prioritize you…. […]

]]> http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2040 Does Ebay policy change alter your partner site e-commerce strategy (Guide to Small Business E-Commerce Strategy) Thu, 21 Feb 2008 08:39:40 +0000 http://www.timpeter.com/blog/2008/02/19/what-sales-channels-matter-most-guide-to-small-business-e-commerce-strategy/#comment-2040 [...] While it’s unclear whether Ebay or its sellers will end up taking a hit here, this EBay boycott illustrates the benefits and risks of using third-party partner sites as part of your small business e-commerce strategy. [...] […] While it’s unclear whether Ebay or its sellers will end up taking a hit here, this EBay boycott illustrates the benefits and risks of using third-party partner sites as part of your small business e-commerce strategy. […]

]]>