From the monthly archives:

February 2008

Commitment

February 20, 2008 Personal

For the first time in 14 years, I’m not wearing my wedding ring. No, my wife hasn’t come to her senses and tossed me overboard (and I hope she never does). I cut my finger and my ring was digging into the spot. Painfully. But I don’t like not wearing my ring. Like the old [...]

Read the full article →

What sales channels matter most? (Guide to Small Business E-Commerce Strategy)

February 19, 2008 E-commerce

Your own website, phone calls and partner sites all contribute to your e-commerce success. This post examines how to measure exactly how much each contributes.

Read the full article →

What do you do about late adopters?

February 18, 2008 Marketing

Early adopters may be fun, but how much business do you get from late adopters?

Read the full article →

Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)

February 15, 2008 Book Reviews

Tim Ash’s “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” belongs on your bookshelf.

Read the full article →

Do your campaigns do this?

February 12, 2008 Marketing

Grok Dot Com analyzes the failure of Elf Yourself. Here’s how to do fun and still succeed.

Read the full article →

What does the Microsoft-Yahoo mashup mean for your business?

February 11, 2008 Search

Microsoft’s bid for Yahoo may change the game for search marketing. But don’t bet on it too soon.

Read the full article →