thinks

Do you know Linda Bustos? You should. Linda and the good folks at Get Elastic provide excellent insights into what makes ecommerce work. The other day, Linda pointed out Google’s Search Within A Search, asking whether it represents a good idea. As Linda writes, “OfficeMax should be pleased that this works for them but not for Staples and Office Depot, at least it makes them seem a bit more important? I noticed that Target and Walmart get a search box, but not Sears. NewEgg, Radio Shack and BestBuy get one, but not Circuit City. Ebay and Overstock also are left out, which is a bit of a head-scratcher.”

Search engine marketing is quickly turning into search engine distribution. It won’t be enough to ensure that you’re ranking well in natural search and that your PPC campaigns generate solid returns on investment. You’ll also need your products and services salable from within search, too. As you look at what sales channels matter most to your business, watch this development closely. Google claims the purpose is to make it easier for customers who conduct a search on the destination site. So, Google, how do we ensure that you’re making it easier for our customers, too?

What do you think? Is Google helping customers? Or are they favoring some results over others? Tell me what you think in the comments.

Related posts:

1. When does marketing become sales? (Guide to Small Business Ecommerce Strategy)
2. Only one tool can guarantee a strong business (Guide to Small Business Ecommerce Strategy)
3. Collecting your competitive data (Guide to Small Business Ecommerce Strategy)
4. April Fool’s Day (plus Bonus Content)
5. Does Ebay policy change alter your partner site e-commerce strategy (Guide to Small Business E-Commerce Strategy)

This entry was posted on Monday, March 10th, 2008 at 8:02 am and is filed under E-commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.