I Heart Zappos – The best customer service story you’ll ever hear

Heard any great customer service stories lately? I did. Yesterday at SES, Jennifer Laycock, editor-in-chief of the terrific Search Engine Guide (The small business guide to search marketing), told an amazing story called “I Heart Zappos”. Must’ve gotten something in my eye at the exact moment she was telling the story. No. Really.

What’s the best customer service story you know? Tell us about it in the comments.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email.

And while you’re at it, don’t forget to follow me on Twitter.

Sphere: Related Content

Related posts:

  1. When marketing meets customer service: Say what you mean; mean what you say
  2. 4 steps to improve your online customer experience (Small Business E-Commerce Link Digest – June 26, 2009)
  3. From the archives: Tim Peter thinks’ 6 (OK, more like 11) most popular posts this year

Related posts brought to you by Yet Another Related Posts Plugin.

4 Responses to “I Heart Zappos – The best customer service story you’ll ever hear”

  1. Small Business Ecommerce Link Digest - April 18, 2008 Says:

    [...] I’m a big fan of Zappos. CNet looks at how Zappos is planning their redesign around introducing new product categories. But [...]

  2. The one question that stops your customers from buying online Says:

    [...] do you do about it? You can act like Zappo’s and make the return process painless, to ease the customer’s decision. Offer reviews. Improve [...]

  3. Smart companies use Twitter. Here’s how. Says:

    [...] and learning about their customers from it. For instance, someone from Zappo’s – they of the best customer service story ever – started following me on Twitter this past weekend (before I dropped a couple hundred bucks on [...]

  4. 4 ways to make the most of a social media firestorm Says:

    [...] companies worry about customers taking over their brand using social media. Some do it well. Some, not so [...]

Leave a Reply