Comments on: I Heart Zappos – The best customer service story you’ll ever hear

By: How long can you afford to suck?

How long can you afford to suck? — Mon, 26 Sep 2011 17:22:03 +0000

[...] has reinvented the retail shoe business by providing unbelievable customer service (though, not at the expense of other customers), good selection and a simple return policy. But [...]

By: Does social media stop you from lying to your customers?

Does social media stop you from lying to your customers? — Mon, 19 Sep 2011 21:18:26 +0000

[...] absolutely continue to do that. One of the great things about social, is if you do it really well, your customers will tell those stories on your behalf. Just make sure the facts support your story. Because, in the social world, you can be a great [...]

By: 4 ways to make the most of a social media firestorm

4 ways to make the most of a social media firestorm — Tue, 25 Aug 2009 16:32:57 +0000

[...] companies worry about customers taking over their brand using social media. Some do it well. Some, not so [...]

By: Smart companies use Twitter. Here’s how.

Smart companies use Twitter. Here’s how. — Wed, 19 Nov 2008 16:45:21 +0000

[...] and learning about their customers from it. For instance, someone from Zappo’s – they of the best customer service story ever – started following me on Twitter this past weekend (before I dropped a couple hundred bucks on [...]

By: The one question that stops your customers from buying online

The one question that stops your customers from buying online — Thu, 17 Jul 2008 19:12:01 +0000

[...] do you do about it? You can act like Zappo’s and make the return process painless, to ease the customer’s decision. Offer reviews. Improve [...]

By: Small Business Ecommerce Link Digest - April 18, 2008

Small Business Ecommerce Link Digest - April 18, 2008 — Fri, 18 Apr 2008 12:35:18 +0000

[...] I’m a big fan of Zappos. CNet looks at how Zappos is planning their redesign around introducing new product categories. But [...]