A friend forwarded the results of a marketing study to me this morning. It’s from a political campaign, but it highlights key points for any marketing plan:
- Repeat your message to help influence a “purchase decision” (voting, in this case)
- Use multiple contact channels to reinforce your message
- Too much repetition turns off buyers
- Make sure your analytics are in place. That will show what works and allows you to improve your message, channel and frequency
#4 might just be the most important one. Do you track your key business metrics for all of your marketing?
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emm… love it..
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