Comments on: When does marketing become sales? (Guide to Small Business Ecommerce Strategy) http://www.timpeter.com/blog/2008/06/10/when-does-marketing-become-sales-guide-to-small-business-ecommerce-strategy/ Interactive marketing and e-commerce strategy blog for the local, mobile, social web Fri, 21 Nov 2008 02:02:24 +0000 http://wordpress.org/?v=2.5 By: How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy) http://www.timpeter.com/blog/2008/06/10/when-does-marketing-become-sales-guide-to-small-business-ecommerce-strategy/#comment-2340 How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy) Thu, 19 Jun 2008 12:51:54 +0000 http://www.timpeter.com/blog/?p=487#comment-2340 [...] comment the other day from John Johansen on the discussion of when marketing becomes sales. John talks about “…the dichotomy of the social media focus on authentic content and [...] […] comment the other day from John Johansen on the discussion of when marketing becomes sales. John talks about “…the dichotomy of the social media focus on authentic content and […]

]]> By: Tim http://www.timpeter.com/blog/2008/06/10/when-does-marketing-become-sales-guide-to-small-business-ecommerce-strategy/#comment-2328 Tim Thu, 12 Jun 2008 12:20:09 +0000 http://www.timpeter.com/blog/?p=487#comment-2328 Hi John, This is a great question. So good, in fact, that I'd like to address it as a separate post. Look forward to an update early next week. And thanks for the great conversation starter. Hi John,
This is a great question. So good, in fact, that I’d like to address it as a separate post. Look forward to an update early next week. And thanks for the great conversation starter.

]]> By: John Johansen http://www.timpeter.com/blog/2008/06/10/when-does-marketing-become-sales-guide-to-small-business-ecommerce-strategy/#comment-2327 John Johansen Wed, 11 Jun 2008 14:34:15 +0000 http://www.timpeter.com/blog/?p=487#comment-2327 Tim, thanks for the offer to talk more about this topic. It's raised some questions for me (as I'm sure it's doing for a lot of people). What I see as my biggest question is the dichotomy of the social media focus on authentic content and conversations that don't include marketing and the ease of using these channels for sales because of the features like customer reviews, ratings, and price comparisons. Beyond just the blurring of sales and marketing, how to do companies engage in authentic discussion with their audiences while at the same time looking to include their call to action that will lead those audiences towards a sale? The waters are definitely getting muddy. I hope that's enough of a challenge for you. John Tim, thanks for the offer to talk more about this topic. It’s raised some questions for me (as I’m sure it’s doing for a lot of people).

What I see as my biggest question is the dichotomy of the social media focus on authentic content and conversations that don’t include marketing and the ease of using these channels for sales because of the features like customer reviews, ratings, and price comparisons.

Beyond just the blurring of sales and marketing, how to do companies engage in authentic discussion with their audiences while at the same time looking to include their call to action that will lead those audiences towards a sale?

The waters are definitely getting muddy. I hope that’s enough of a challenge for you.

John

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