http://www.timpeter.com/blog/2008/06/23/how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy Interactive marketing and e-commerce strategy blog for the local, mobile, social web Wed, 08 Feb 2012 18:08:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.timpeter.com/blog/2008/06/23/how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy/comment-page-1/#comment-3881 The 34 Most Popular thinks Posts: Celebrating 5 Years of thinks Thu, 10 Dec 2009 17:17:30 +0000 http://www.timpeter.com/blog/?p=492#comment-3881 [...] How to Build the Right Metric For Your Marketing [...] [...] How to Build the Right Metric For Your Marketing [...]

]]> http://www.timpeter.com/blog/2008/06/23/how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy/comment-page-1/#comment-3137 Are you sure brand awareness isn’t a goal? Really? Tue, 02 Jun 2009 19:00:38 +0000 http://www.timpeter.com/blog/?p=492#comment-3137 [...] traffic? Again, measuring the value of your visitors isn’t hard. We’ve looked at one way to measure marketing online before (Part 2 is [...] [...] traffic? Again, measuring the value of your visitors isn’t hard. We’ve looked at one way to measure marketing online before (Part 2 is [...]

]]> http://www.timpeter.com/blog/2008/06/23/how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy/comment-page-1/#comment-3073 When should you ignore your metrics? Wed, 13 May 2009 22:35:01 +0000 http://www.timpeter.com/blog/?p=492#comment-3073 [...] the contribution of your various channels is difficult. But it’s not impossible. By following best practices for developing your key performance indicators, testing where possible and segmenting your keywords into appropriate ad groups, you can attribute [...] [...] the contribution of your various channels is difficult. But it’s not impossible. By following best practices for developing your key performance indicators, testing where possible and segmenting your keywords into appropriate ad groups, you can attribute [...]

]]> http://www.timpeter.com/blog/2008/06/23/how-to-build-the-right-metric-for-your-marketing-guide-to-small-business-ecommerce-strategy/comment-page-1/#comment-2342 Build the right metric for your marketing (Pt. 2) Tue, 24 Jun 2008 12:22:25 +0000 http://www.timpeter.com/blog/?p=492#comment-2342 [...] thinks Interactive marketing and e-commerce strategy blog for the local, mobile, social web « How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy) [...] [...] thinks Interactive marketing and e-commerce strategy blog for the local, mobile, social web « How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy) [...]

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