thinks

Now that the political conventions are over, the Olympics behind us and the kids are back in school, it’s time for a little back-to-school learning for the rest of us. Here are a handful of posts to help you cram for the finals:

• No reason not to learn from the masters. Few know as much about brand building as consumer packaged goods producers. And no one knows more about paid search than Google. So, how great is it that the Official Google CPG Blog offers up its lessons on “The Branding Value of a Search Impression?”
• Not to be outdone, the Yahoo! Search Marketing Blog also offers a back-to-school theme, explaining how “Search Engines Are Like Your College Professor”.
• Google is the Big Man on Campus, though. So, it’s worthwhile to check out the new webinars offered on the Inside AdWords blog.
• Part of going back to school, of course, is learning some new skills. Drew McLellan’s Marketing Minute blog asks guest poster Gaurav Mishra to explain “How to market to the anti-consumer”.
• One last new skill to think about is mobile. TechCrunch reviews Billing Revolution’s ‘single-click’ mobile billing and payment service. Mobile will change your business in the coming years. Good idea to bone up your skills now.

Enjoy your weekend everyone. See you back here at thinks next week.

Need to know more about e-commerce on the local, mobile, social web? Subscribe to thinks in your favorite reader today.

Related posts:

1. The last barriers to mainstream mobile web (Small Business E-commerce Link Digest - September 26, 2008)
2. Google and the future of mobile
3. SEM Success Tips (Small Business E-commerce Link Digest - 4/3/2009)
4. Google offers new lessons on how to improve your online business
5. News from the local and social front (Small Business E-commerce Link Digest)

This entry was posted on Saturday, September 6th, 2008 at 1:04 pm and is filed under E-commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.