The 13-month year
We here at thinks have a weird number fetish. Stats drive us crazy. We love metrics, analytics, data. Particularly when those data reflect conversion rates, sales, revenue. So, here’s a funky little thought as to why improving conversion rate matters so much:
Anything over an 8.5% increase in conversion means you’ve added an extra month of sales to your year.
OK, it’s really 8.33%. But even we’re not that geeky.
Um, probably not anyway.
Mark your calendar. It’s going to be a good year, indeed.
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