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Google and the future of mobile

Google MobileObviously, we here at thinks are bullish on the potential for the mobile web. And, it’s no secret Google is too. What impressed me most, of course, is Google’s observations “…mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those)“.

Google wants to add to those numbers. To do so, it’s launching its first Android phone, the G1, today. London’s Telegraph newspaper (How ironic is that? 2 obsolete technologies for the price of one) offers a preview of what the G1 must do to unseat the iPhone.

The point here isn’t that you need to worry about which phone is newest, hippest, coolest. The point is the mobile web is here. It’s more common every day. How can you be ready? Make sure you’ve got a website. Make it findable, browsable, reachable. Follow standards. That’s a good start. Don’t worry about being too far in front if you address these items today. They’ll help you in both the PC-based and mobile web. Because, as we’re learning, they’re increasingly the same thing.

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  4. Does adoption of mobile data plans signal growth of the mobile web?
  5. Is the social, mobile web too small to care about?

This entry was posted on Tuesday, September 23rd, 2008 at 8:02 am and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Google and the future of mobile”

  1. Opera gives another look at the State of the Mobile Web Says:
    September 25th, 2008 at 6:02 am

    […] thinks Interactive marketing and e-commerce strategy blog for the local, mobile, social web « Google and the future of mobile […]

  2. What college students can teach you about online business Says:
    September 29th, 2008 at 6:47 am

    […] The point here is that the ways your customers find you and reach you have are changing. First it was the phone book. Then the PC-based web. And now the mobile web is on the horizon. The great thing is you can account for those last two by following a series of best practices. […]

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