Comments on: Blogging is dead. What are you going to do about it?

By: How to set up your first business blog

How to set up your first business blog — Tue, 09 Dec 2008 09:17:08 +0000

[...] couple weeks back, we began looking at why you should have a blog for your small business. While we here at thinks have been bullish on blogs for some time, now even Google recommends you [...]

By: Tim

Tim — Tue, 18 Nov 2008 16:03:47 +0000

Richard,
Since you’re a fan of being quoted, let me call out the key line of your comment above: “…they’ll only work out if you pick something your really love to write about…” As I’ve noted before, you should always . The money will follow. And if it doesn’t, at least you spent your time following your passion.

By: Richard X. Thripp

Richard X. Thripp — Mon, 17 Nov 2008 20:57:40 +0000

Thanks for quoting me! I like being quoted… makes me seem important. Ha ha.

I’ve been thinking of blogs as like t.v. shows while regular websites are like movies at the theater. The latter are one-off events (ignoring sequels), while t.v. shows just go on and on forever… that commitment is what makes blogging special.

Blogs require continuous effort. They’re like narratives. So they’ll only work out if you pick something you really love to write about, not just whatever’s popular or profitable.

By: Tim

Tim — Mon, 17 Nov 2008 18:17:31 +0000

Hi Gonzalo, Thanks for reading. Sorry if the irony didn't translate effectively. Blogging is a useful tool. People who claim that a given tool is dead may say so for any number of reasons (not least among them that it wasn't an effective tool for their goals). But that doesn't mean it's not an effective tool for everyone. As I'd mentioned once before, best practices aren't always best for you. Every company should decide what social strategy works best for them. Forrester's POST methodology makes great sense when determining which elements to pursue in a social strategy. Despite this, I believe that for most small businesses, blogging almost always makes sense. So, why should small businesses blog? Because of its inherent SEO benefit and because of its communications benefit. First, most small businesses depend on search for traffic due to limited brand recognition. A well-constructed blog helps enormously in driving search traffic for important keywords. Second, business depends upon successful communication. And, I agree with Seth, that if you put in the time to develop a blog and work to get better at it, you'll become a better communicator. And that will help your business in the long run. Thanks again for stopping by. And I appreciate your comment. Comments are one thing helping me become a better communicator, too. Cheers!

By: Gonzalo

Gonzalo — Mon, 17 Nov 2008 10:17:22 +0000

Hello, i came following a comment of yours in a bogs post about benefits of blogging, and after reading your post i don’t get it.

What are yourthoughts? Do they benefit a business or not?

Regards…

By: The 2 most important reasons why Barack Obama won Marketer of the Year. And why next year is yours.

Tue, 11 Nov 2008 15:08:57 +0000

[...] Next week we’re going to take a look at the cheapest, easiest way to begin: blogging. Look forward to seeing you [...]