Search Engine Marketing, Inc. (Book Review of the Week-ish)

I consider Mike Moran a friend and a really good guy. I provided a blurb for the updated edition of his book, “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site” (co-written with Bill Hunt). Which, surprisingly, has made it hard to review. Because I’m completely in the tank on this one.

Full disclosures aside, it’s truly a great book. In fact, I believe I called it “…the book on search engine marketing.” Chapter 13 on link-building and Chapter 14 on optimizing paid search alone would make it a strong addition to any serious marketer’s bookshelf.

Maybe the best thing to do is steal some quotes from others to explain why you should buy this book
:

• “Any organization that wants to get search needs to get this book
  ” – Analytics guru, author and FOT Avinash Kaushik
• “This is a must read book for marketers at companies of all sizes from startups to the Fortune 100″ – Lee Odden
• “Plan on picking up several copies. Every member of your team needs it” – Author and e-commerce expert Bryan Eisenberg

So, what are you waiting for? Grab a copy
– or several – today.

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Tagged as: book review, books, mike moran, ppc, search engine marketing, sem