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	<title>Comments on: 3 reasons why A/B testing is always the right answer (Guide to Small Business E-Commerce Strategy)</title>
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	<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy</link>
	<description>Interactive marketing and e-commerce strategy blog for the local, mobile, social web</description>
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		<title>By: Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest &#8211; June 25, 2010)</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-4521</link>
		<dc:creator>Ultimate A/B testing case study roundup (Small Business E-commerce Link Digest &#8211; June 25, 2010)</dc:creator>
		<pubDate>Fri, 25 Jun 2010 16:37:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-4521</guid>
		<description>[...] fact, I&#8217;ve talked before about reasons why A/B testing is always the right answer and examples of what an A/B test looks like. But, I&#8217;ve also been collecting a number of other [...]</description>
		<content:encoded><![CDATA[<p>[...] fact, I&#8217;ve talked before about reasons why A/B testing is always the right answer and examples of what an A/B test looks like. But, I&#8217;ve also been collecting a number of other [...]</p>
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		<title>By: Do something (Small Business E-commerce Link Digest &#8211; May 28, 2010)</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-4382</link>
		<dc:creator>Do something (Small Business E-commerce Link Digest &#8211; May 28, 2010)</dc:creator>
		<pubDate>Fri, 28 May 2010 19:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-4382</guid>
		<description>[...] too. Pick any one of the items on their latest landing page makeover and try it on your site. Or A/B test it against your current site for the best [...]</description>
		<content:encoded><![CDATA[<p>[...] too. Pick any one of the items on their latest landing page makeover and try it on your site. Or A/B test it against your current site for the best [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The 34 Most Popular thinks Posts: Celebrating 5 Years of thinks</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-3880</link>
		<dc:creator>The 34 Most Popular thinks Posts: Celebrating 5 Years of thinks</dc:creator>
		<pubDate>Thu, 10 Dec 2009 17:17:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-3880</guid>
		<description>[...] 3 Reasons Why A/B Testing Is Always the Right Answer [...]</description>
		<content:encoded><![CDATA[<p>[...] 3 Reasons Why A/B Testing Is Always the Right Answer [...]</p>
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		<title>By: 4 sure e-commerce tips to boost conversion&#8230; for sure. (Small Business E-Commerce Link Digest &#8211; November 13, 2009)</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-3820</link>
		<dc:creator>4 sure e-commerce tips to boost conversion&#8230; for sure. (Small Business E-Commerce Link Digest &#8211; November 13, 2009)</dc:creator>
		<pubDate>Fri, 13 Nov 2009 15:33:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-3820</guid>
		<description>[...] working on the right layout to show all this additional product information, don&#8217;t forget to A/B test your designs. Of course, while you&#8217;re at it, you also want to avoid Search Engine Land&#8217;s 6 deadly [...]</description>
		<content:encoded><![CDATA[<p>[...] working on the right layout to show all this additional product information, don&#8217;t forget to A/B test your designs. Of course, while you&#8217;re at it, you also want to avoid Search Engine Land&#8217;s 6 deadly [...]</p>
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		<title>By: What A/B testing, P.F. Chang&#8217;s, a really good CEO and the hare have in common</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-3110</link>
		<dc:creator>What A/B testing, P.F. Chang&#8217;s, a really good CEO and the hare have in common</dc:creator>
		<pubDate>Wed, 20 May 2009 14:10:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-3110</guid>
		<description>[...] know A/B testing is always the right answer, right? Why? Well, here&#8217;s everything you need to know. Whether you call it kaizen, continuous [...]</description>
		<content:encoded><![CDATA[<p>[...] know A/B testing is always the right answer, right? Why? Well, here&#8217;s everything you need to know. Whether you call it kaizen, continuous [...]</p>
]]></content:encoded>
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		<title>By: When should you ignore your metrics?</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-3076</link>
		<dc:creator>When should you ignore your metrics?</dc:creator>
		<pubDate>Thu, 14 May 2009 03:49:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-3076</guid>
		<description>[...] not impossible. By following best practices for developing your key performance indicators, testing where possible and segmenting your keywords into appropriate ad groups, you can attribute more [...]</description>
		<content:encoded><![CDATA[<p>[...] not impossible. By following best practices for developing your key performance indicators, testing where possible and segmenting your keywords into appropriate ad groups, you can attribute more [...]</p>
]]></content:encoded>
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	<item>
		<title>By: How much testing is too much testing?</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-2922</link>
		<dc:creator>How much testing is too much testing?</dc:creator>
		<pubDate>Mon, 23 Mar 2009 20:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-2922</guid>
		<description>[...] So can great engineers. And when they work well together, truly amazing things can happen. But, not testing the work of either can lead you to failure. Falling into the trap of either/or is a poor decision. Making this an &#8220;x vs. y&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] So can great engineers. And when they work well together, truly amazing things can happen. But, not testing the work of either can lead you to failure. Falling into the trap of either/or is a poor decision. Making this an &#8220;x vs. y&#8221; [...]</p>
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	<item>
		<title>By: Is testing 41 shades of blue a good idea?</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-2912</link>
		<dc:creator>Is testing 41 shades of blue a good idea?</dc:creator>
		<pubDate>Fri, 20 Mar 2009 19:24:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-2912</guid>
		<description>[...] testing? Whether it&#8217;s headlines or copy, images or information, calls-to-action or content, A/B testing is always the right idea. Maybe you&#8217;re wondering what to test [...]</description>
		<content:encoded><![CDATA[<p>[...] testing? Whether it&#8217;s headlines or copy, images or information, calls-to-action or content, A/B testing is always the right idea. Maybe you&#8217;re wondering what to test [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Does Google checkout increase conversion?</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-2662</link>
		<dc:creator>Does Google checkout increase conversion?</dc:creator>
		<pubDate>Wed, 07 Jan 2009 17:42:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-2662</guid>
		<description>[...] Vox says so. Of course, you know what I suggest. A/B test to see for yourself what&#8217;s best for your business. A 10% lift is nothing to sneeze at. But [...]</description>
		<content:encoded><![CDATA[<p>[...] Vox says so. Of course, you know what I suggest. A/B test to see for yourself what&#8217;s best for your business. A 10% lift is nothing to sneeze at. But [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tim</title>
		<link>http://www.timpeter.com/blog/2008/12/05/3-reasons-why-ab-testing-is-always-the-right-answer-guide-to-small-business-e-commerce-strategy/comment-page-1/#comment-2598</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Wed, 17 Dec 2008 14:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.timpeter.com/blog/?p=581#comment-2598</guid>
		<description>Jake, 
It took me a couple days, but &lt;a href=&quot;http://www.timpeter.com/blog/2008/12/17/how-do-you-know-what-to-test-first-in-ab-tests/&quot; rel=&quot;nofollow&quot;&gt;here&#039;s the answer you&#039;ve been looking for&lt;/a&gt;. Let me know what you think.</description>
		<content:encoded><![CDATA[<p>Jake,<br />
It took me a couple days, but <a href="http://www.timpeter.com/blog/2008/12/17/how-do-you-know-what-to-test-first-in-ab-tests/" rel="nofollow">here&#8217;s the answer you&#8217;ve been looking for</a>. Let me know what you think.</p>
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