Comments on: How do you know what to test first in A/B tests?

By: Guest post: 8 Ways to Optimize Your Online Store for Christmas

Guest post: 8 Ways to Optimize Your Online Store for Christmas — Tue, 27 Oct 2009 15:56:35 +0000

[...] you’ve read Ran’s terrific tips, take a look at our tips on how to plan your A/B tests and our 6 quick ideas to grow your traffic to get the most from your holiday season [...]

By: Want to improve bounce rate? Six questions you must get right.

Want to improve bounce rate? Six questions you must get right. — Tue, 18 Aug 2009 23:56:18 +0000

[...] What is your customer’s intent? Why did the customer click your message, type their search, or enter your URL? What question is he or she trying to answer? Does your landing page answer that question? Don’t know what your customer’s question is? Your site can tell you what those are. [...]

By: How to get started with PPC advertising. And why you should.

How to get started with PPC advertising. And why you should. — Mon, 20 Jul 2009 14:22:22 +0000

[...] Write your ad. Better yet, write two ads. Run the two against one another with the same keywords and same landing page and see which gets the most clicks and the most conversions. Once you pick a winner, retire the underperforming ad and start a new challenger against the current champion. This kind of A/B testing can change incremental improvements into big wins. [...]

By: What does an A/B test look like, anyway?

What does an A/B test look like, anyway? — Wed, 17 Jun 2009 16:21:51 +0000

[...] is very consistent with our list of what to test first and the 6 simple rules of online/offline merchandising, but shows it in a real world [...]

By: 6 down and dirty e-marketing tips (Small Business E-commerce Link Digest - June 12, 2009)

Fri, 12 Jun 2009 13:58:31 +0000

[...] Eisenberg provides a good overview of how to optimize conversion rates. Of course, it helps to know what to test first, [...]

By: Making it happen (Small Business E-Commerce Link Digest - 2/27/2009)

Making it happen (Small Business E-Commerce Link Digest - 2/27/2009) — Fri, 27 Feb 2009 20:06:23 +0000

[...] Room blog shows you how to identify high value pages to test (though I like our version of knowing what to test first in A/B tests better. Admittedly, there might be some bias there. But, c’mon. Every little bit helps, [...]

By: Tim

Tim — Fri, 19 Dec 2008 19:08:39 +0000

No worries, Jake. Given how much traffic I’m getting from this post alone, feel free to ask more questions any time!

By: Bloggers Digest 12/19/08 | Get Elastic

Bloggers Digest 12/19/08 | Get Elastic — Fri, 19 Dec 2008 11:49:43 +0000

[...] Tim Peter has a good write-up on what to test first in A/B split tests. [...]

By: Jake

Jake — Wed, 17 Dec 2008 20:12:03 +0000

Thanks for the shoutout and the great post, Tim. You really can’t go wrong mentioning Glengarry Glen Ross.