Cindy Estis Green – author of The Travel Marketer’s Guide to Social Media and Social Networks [*] and Demystifying Distribution 2.0 – helps travel and hospitality marketers get better at their business. Cindy recently launched DrivingRevenue.travel, a site dedicated to helping travel sales and marketing professionals find out more about how others within the industry are innovating in marketing. It’s a great site – regardless of your industry – well worth checking out.
A few months back, Cindy asked the brilliant Laurence Bernstein of BC3 Strategies and me to debate the question: is digital marketing a core skill for today’s marketers? Guess which side I took.
It was a great exercise. Though I stand by my conclusion, Laurence makes some excellent points in his argument. And I’ll tell you, Laurence definitely wins one point hands-down: our pictures. Clearly, in the future, I’m going to have to get Cindy a better headshot. Read the point-counterpoint for yourself and decide who you agree with.
Photo credit: Point of view by joeydz from Flickr – Creative Commons Attribution-No Derivative Works 2.0 license
* – Full disclosure: I served as a member of the advisory board for The Travel Marketers Guide to Social Media and Social Networks. I receive no compensation for any sales related to the book.
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That was a great post. Thanks
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