Should you care that mobile web browsing is a daily activity?
comScore has a new report that says the mobile internet is becoming a daily activity for many. One of the biggest changes we’ll see in the next several years – and we’re beginning to see it already – is how quickly customers are moving to the mobile web. 107% growth (!) in daily frequency of mobile web access? In a year?!?
It’s increasingly critical your business website allows customers to:
- Find you. Is your business visible? Do you show up in searches on both mobile and PC-based devices?
- Browse you. If your customers can find you, can they read your site on their mobile phone? Is your site standards-compliant, so it works well regardless of device?
- Reach you. Is your contact information, address and directions easily found right on the first page of your site? Customers on mobile generally speaking fit into competitive/spontaneous personas: they need information quickly and want to move on with what they’re doing. Do you make it easy for them?
Did I miss something? Let me know in the comments below.
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