Are you using the right measures for your online business?

Jeffrey Eisenberg takes a look at Ominture’s new “Survey: Search Marketers Underutilizing Sophisticated Metrics” report and likes what he sees. Why is it that so many don’t use the right metrics? And it’s not just for search marketing. Most online marketers would benefit from taking a deeper look at their analytics.

So many tools exist out there to help you find the right metrics. Here are just a few examples:

Avinash Kaushik looked at some “recession busting analytics“. Good tips there.
Avinash also recently spelled out 4 useful KPI measurement techniques.
Kevin Hillstrom regularly shows how to track across channels, such as with his Multichannel Forensics and Cannibalization review.
And we took a look at the 7 keys to successful web metrics some time ago.

What other sources give you the best information to run your business? Tell us about them in the comments. And get to counting, OK?

Are you getting enough value out of your small business website?

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