Are you using the right measures for your online business?

Jeffrey Eisenberg takes a look at Ominture’s new “Survey: Search Marketers Underutilizing Sophisticated Metrics” report and likes what he sees. Why is it that so many don’t use the right metrics? And it’s not just for search marketing. Most online marketers would benefit from taking a deeper look at their analytics.

So many tools exist out there to help you find the right metrics. Here are just a few examples:

Avinash Kaushik looked at some “recession busting analytics“. Good tips there.
Avinash also recently spelled out 4 useful KPI measurement techniques.
Kevin Hillstrom regularly shows how to track across channels, such as with his Multichannel Forensics and Cannibalization review.
And we took a look at the 7 keys to successful web metrics some time ago.

What other sources give you the best information to run your business? Tell us about them in the comments. And get to counting, OK?

Are you getting enough value out of your small business website?

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Technorati Tags: analytics, douglas hubbard, douglas hubbard review, how to measure anything, measurement, metrics, online marketing, Brian Clifton

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This entry was posted on Tuesday, April 14th, 2009 at 5:58 am and is filed under analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Are you using the right measures for your online business?”

Kevin Hillstrom Says:
April 14th, 2009 at 10:00 am
Thanks for providing a link to the article I wrote, I appreciate the mention!
Tim Says:
April 14th, 2009 at 8:07 pm
Hi Kevin,
It’s my pleasure. You’ve got a great blog, one I highly recommend. Keep up the great work and thanks for stopping by here.
4 key questions guaranteed to grow your online business Says:
April 16th, 2009 at 5:17 am
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