4 key questions guaranteed to grow your online business
To wit:
- Who are the customers coming to your website (or storefront or calling your phone number)? Ian Laurent and Rand Fishkin show you one way to know.
- What are your customers trying to do when they arrive?
- What can you do to make it easier for them to do that?
- How are you measuring it worked?
Lather. Rinse. Repeat.
Did I miss something? Think I’m nuts? Tell us all about it in the comments below.
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Image credit: specialkrb via Flickr using Creative Commons-Attribution 2.0 Generic.
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