Comments on: How not to run a Google AdWords campaign. Or any other. http://www.timpeter.com/blog/2009/04/28/how-not-to-run-a-google-adwords-campaign-or-any-other/?utm_source=rss&utm_medium=rss&utm_campaign=how-not-to-run-a-google-adwords-campaign-or-any-other Interactive marketing and e-commerce strategy blog for the local, mobile, social web Wed, 08 Feb 2012 18:08:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: How to get started with PPC advertising. And why you should. http://www.timpeter.com/blog/2009/04/28/how-not-to-run-a-google-adwords-campaign-or-any-other/comment-page-1/#comment-3309 How to get started with PPC advertising. And why you should. Mon, 20 Jul 2009 14:20:47 +0000 http://www.timpeter.com/blog/?p=681#comment-3309 [...] Pick your landing page. Once you know what question you want to answer – and what terms your customers will use – figure out where those terms will land. The ads that work the best are those that have a dedicated landing page to keep a strong sense of scent. And, as we’ve seen, nothing works less well than an ad that drops you off on a completely unrelated page. [...] [...] Pick your landing page. Once you know what question you want to answer – and what terms your customers will use – figure out where those terms will land. The ads that work the best are those that have a dedicated landing page to keep a strong sense of scent. And, as we’ve seen, nothing works less well than an ad that drops you off on a completely unrelated page. [...]

]]> By: Tim http://www.timpeter.com/blog/2009/04/28/how-not-to-run-a-google-adwords-campaign-or-any-other/comment-page-1/#comment-3098 Tim Tue, 19 May 2009 02:28:36 +0000 http://www.timpeter.com/blog/?p=681#comment-3098 Good question, Susan. While I doubt anyone got fired over this (Mike Moran would show it as a good example of <a href="http://www.mikemoran.com/diwq/index.htm" rel="nofollow">Doing it Wrong, Quickly</a>), it demonstrates how sometimes you can do it too quickly. Or too wrong. ;) Thanks for reading. P.S. - You can read the <strong><em>thinks</em></strong> <a href="http://www.timpeter.com/blog/2008/02/07/do-it-wrong-quickly-book-review-of-the-week-ish/" rel="nofollow">review of Do It Wrong Quickly here</a>. Good question, Susan. While I doubt anyone got fired over this (Mike Moran would show it as a good example of Doing it Wrong, Quickly), it demonstrates how sometimes you can do it too quickly. Or too wrong. ;)

Thanks for reading.

P.S. – You can read the thinks review of Do It Wrong Quickly here.

]]> By: Susan Petracco http://www.timpeter.com/blog/2009/04/28/how-not-to-run-a-google-adwords-campaign-or-any-other/comment-page-1/#comment-3082 Susan Petracco Thu, 14 May 2009 17:26:53 +0000 http://www.timpeter.com/blog/?p=681#comment-3082 Wow. What poor testing! I mean, I've done stupid things like that before...LOL...but HP? Did someone get fired over this??? Wow. What poor testing! I mean, I’ve done stupid things like that before…LOL…but HP? Did someone get fired over this???

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