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	<title>Comments on: 4 steps to improve your online customer experience (Small Business E-Commerce Link Digest &#8211; June 26, 2009)</title>
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	<link>http://www.timpeter.com/blog/2009/06/26/4-steps-to-improve-your-online-customer-experience-small-business-e-commerce-link-digest-june-26-2009/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=4-steps-to-improve-your-online-customer-experience-small-business-e-commerce-link-digest-june-26-2009</link>
	<description>Interactive marketing and e-commerce strategy blog for the local, mobile, social web</description>
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		<title>By: Susan Petracco</title>
		<link>http://www.timpeter.com/blog/2009/06/26/4-steps-to-improve-your-online-customer-experience-small-business-e-commerce-link-digest-june-26-2009/comment-page-1/#comment-3233</link>
		<dc:creator>Susan Petracco</dc:creator>
		<pubDate>Mon, 29 Jun 2009 13:35:37 +0000</pubDate>
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		<description>David Meerman Scott (http://www.davidmeermanscott.com/) gave a great talk for IMU week-before-last about buyer personas. It&#039;s a great way to bring shopper psychology into your website. Thanks for the additional reference.</description>
		<content:encoded><![CDATA[<p>David Meerman Scott (<a href="http://www.davidmeermanscott.com/" rel="nofollow">http://www.davidmeermanscott.com/</a>) gave a great talk for IMU week-before-last about buyer personas. It&#8217;s a great way to bring shopper psychology into your website. Thanks for the additional reference.</p>
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		<title>By: Tim</title>
		<link>http://www.timpeter.com/blog/2009/06/26/4-steps-to-improve-your-online-customer-experience-small-business-e-commerce-link-digest-june-26-2009/comment-page-1/#comment-3228</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Fri, 26 Jun 2009 17:19:40 +0000</pubDate>
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		<description>Thank you, Cato. Good catch. I&#039;ve updated the article and appreciate the assist.</description>
		<content:encoded><![CDATA[<p>Thank you, Cato. Good catch. I&#8217;ve updated the article and appreciate the assist.</p>
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		<title>By: Cato</title>
		<link>http://www.timpeter.com/blog/2009/06/26/4-steps-to-improve-your-online-customer-experience-small-business-e-commerce-link-digest-june-26-2009/comment-page-1/#comment-3226</link>
		<dc:creator>Cato</dc:creator>
		<pubDate>Fri, 26 Jun 2009 16:38:19 +0000</pubDate>
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		<description>Actually, that was not Bryan Eisenberg, but rather John Quarto-vonTivadar , one of the other fellows at FutureNow, who wrote that article.</description>
		<content:encoded><![CDATA[<p>Actually, that was not Bryan Eisenberg, but rather John Quarto-vonTivadar , one of the other fellows at FutureNow, who wrote that article.</p>
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