Comments on: What are the best tools to improve online marketing? Here’s a hint: Who cares? http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares Interactive marketing and e-commerce strategy blog for the local, mobile, social web Wed, 08 Feb 2012 18:08:35 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Google+ is Awesome. But It’s Not Right For Your Brand. http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-6270 Google+ is Awesome. But It’s Not Right For Your Brand. Wed, 05 Oct 2011 19:53:32 +0000 http://www.timpeter.com/blog/?p=993#comment-6270 [...] as I’ve said again and again, tools don’t matter. Google could change the rules of Google+ tomorrow and screw your [...] [...] as I’ve said again and again, tools don’t matter. Google could change the rules of Google+ tomorrow and screw your [...]

]]> By: Tim http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-3632 Tim Tue, 06 Oct 2009 00:16:39 +0000 http://www.timpeter.com/blog/?p=993#comment-3632 Glad you enjoyed it, Thomas. Thanks for the comment. Do you think that tools always need to be sequential? Or are there cases where you can develop some skill with more than one at a time? And I'm glad you liked the bullet quote. Use it as you see fit. :) Glad you enjoyed it, Thomas. Thanks for the comment. Do you think that tools always need to be sequential? Or are there cases where you can develop some skill with more than one at a time?

And I’m glad you liked the bullet quote. Use it as you see fit. :)

]]> By: Tim http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-3631 Tim Tue, 06 Oct 2009 00:14:53 +0000 http://www.timpeter.com/blog/?p=993#comment-3631 Hi Jay, Great to see you here and thanks for the comment. I definitely agree that the order is important and I'm not sure we disagree at all. I would say that if you match the right person (and a big enough pot of coffee), to a given set of goals then they might be able to get it all done in their garage with Dreamweaver. If the business goals are to challenge Amazon or eBay, then you're going to a look for a more robust tool set. But, in any case, the needs drive the talent who choose the tools. Worrying about the tools first is almost always the wrong way to go. Hi Jay,
Great to see you here and thanks for the comment. I definitely agree that the order is important and I’m not sure we disagree at all. I would say that if you match the right person (and a big enough pot of coffee), to a given set of goals then they might be able to get it all done in their garage with Dreamweaver. If the business goals are to challenge Amazon or eBay, then you’re going to a look for a more robust tool set. But, in any case, the needs drive the talent who choose the tools. Worrying about the tools first is almost always the wrong way to go.

]]> By: McCallum Solutions » Archive » Have you the right hammers in your toolkit ? http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-3627 McCallum Solutions » Archive » Have you the right hammers in your toolkit ? Mon, 05 Oct 2009 00:15:38 +0000 http://www.timpeter.com/blog/?p=993#comment-3627 [...] them.. again.. “T’aint what you do…”. A great one I read recently was by Tim Peter , called “What are the best tools to improve online marketing? Here’s a hint: Who [...] [...] them.. again.. “T’aint what you do…”. A great one I read recently was by Tim Peter , called “What are the best tools to improve online marketing? Here’s a hint: Who [...]

]]> By: Thomas Petty http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-3610 Thomas Petty Thu, 01 Oct 2009 18:01:44 +0000 http://www.timpeter.com/blog/?p=993#comment-3610 Thanks Tim. Great points. I tell my clients and attendees at my seminars and workshops: "Pick ONE tool, and get good at it for six months before you pick your second one." Who cares which tool it is? SEO? Blogging? Twitter? Online news releases? Doesn't matter. Pick one, use it, measure it, and get it into your routine. THEN think about tool #2 and get good at that. Love the "bullet" quote too. I'll have to use that one! :) Thanks Tim. Great points. I tell my clients and attendees at my seminars and workshops: “Pick ONE tool, and get good at it for six months before you pick your second one.” Who cares which tool it is? SEO? Blogging? Twitter? Online news releases? Doesn’t matter. Pick one, use it, measure it, and get it into your routine. THEN think about tool #2 and get good at that.

Love the “bullet” quote too. I’ll have to use that one! :)

]]> By: Jay Erickson http://www.timpeter.com/blog/2009/09/30/what-are-the-best-tools-to-improve-online-marketing-heres-a-hint-who-cares/comment-page-1/#comment-3608 Jay Erickson Thu, 01 Oct 2009 14:08:11 +0000 http://www.timpeter.com/blog/?p=993#comment-3608 I think one can apply the ol' 80/20 rule here: 20% tools / platform 80% execution i would argue that the order is important. if that first 20% is someone in their garage with dreamweaver and a pot of coffee the next 80% will be severely limited... I think one can apply the ol’ 80/20 rule here:

20% tools / platform
80% execution

i would argue that the order is important. if that first 20% is someone in their garage with dreamweaver and a pot of coffee the next 80% will be severely limited…

]]>