We’re all looking for better production from our e-commerce channels this holiday season, right? Well, thinks is on the scene. Here are a few quick tips to help you make the most of your traffic this year:
- Smashing Magazine is up first, offering 15 common e-commerce design mistakes – and how to avoid them. They’re right on the money with their first item, “a lack of detailed product information.” If your customers don’t have enough information to make a purchase decision, you can’t really expect them to make a purchase now, can you?
- Not sure what product information to offer? Fortunately, Econsultancy offers 37 things you should have on a product page. Good stuff.
- As you’re working on the right layout to show all this additional product information, don’t forget to A/B test your designs. Of course, while you’re at it, you also want to avoid Search Engine Land’s 6 deadly mistakes of web page testing and tuning.
- And for all we talk about testing our designs, Seth Godin suggest we might be better off testing who we should have as customers.
Happy Friday, Big Thinkers. We’ll catch you back here next week. Don’t forget to check out our past e-commerce coverage and subscribe to thinks in your favorite reader or by e-mail so you don’t miss a thing.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
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{ 2 comments… read them below or add one }
Thanks, I always appreciate your “tips” posts. I especially like the 37 things to add on a product page!
Thanks for the post! It was very informative. However as per my point of view creativity is required to create and maintain any e-commercial portal. It should be simple, easy to understand and user friendly for the customers. That’s more important because it will save time of the user to find anything online..
Cheers,
Susan Smith.