I’ve just finished reading Susan M. Weinschenk’s “Neuro Web Design: What Makes Them Click?” (Hey, you’ve got your beach reads, I’ve got mine), a terrific book that explains the “why’s” behind many of the web merchandising ideas we take for granted these days. While it doesn’t cover much new territory, “Neuro Web Design” does fit its subtitle well: Why do your customers click? It applies the lessons of books such as Martin Lindstrom’s “Buyology: Truth and Lies About Why We Buy” specifically to the art and science of web design and does so in a quick, readable fashion that you can apply easily to your own site.
While it’s not as comprehensive – or as fun to read – as 12 Best Business Books member Steve Krug’s “Don’t Make Me Think”, the well-organized tips and tools Weinschenk offers can help you improve your site – and your site’s results – quickly. And that’s definitely worth you picking up a copy, don’t you think?
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