Not all landing pages are created equal. But, if you haven’t defined e-commerce funnels within Google Analytics, how can you know which ones work best? Want a quick way to figure out the value of your best landing pages? It’s easy.
First, take a look at your Top Landing Pages in the Content section of GA, like this:
You’ll want to select a broad enough period that you get an accurate representation of your traffic. I recommend at least a few months worth of data unless you’ve noticed a big change lately (you do take a look at your top landing pages regularly, don’t you?)
Next, create an Advanced Segment, using the Landing Page as the Dimension with the condition as “Matches exactly” (or “Starts with” if you have query strings attached) and set the value to the name of your highest entry landing page. For instance, I’ve created a segment called “Landing Page = Taking a Look at Weebly”:
Then, go ahead and look at your Goals Overview report. You should see something like this:
Do the same thing for each of your top landing pages until you’ve covered 80% of your site entries, and you’re well on your way to identifying the pages you want to focus on as you enter next year.
Of course, this whole exercise assumes you’ve set up goals in GA, but, fortunately Google has provided a great tutorial that makes it relatively simple.
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analytics, continuous improvement, conversion, conversion rate, conversion rate optimization, E-commerce, e-commerce, Google, Google Analytics, landing page design, landing page optimization, measurement, metrics, page design