Social media marketing is not easy. And one of the toughest elements is knowing how well it’s working—or if it’s working at all. No matter whether you work for the coolest person in the world or the stereotypical pointy-haired boss, you’re bound to get asked how well your initiatives are working. Which is the topic of my latest post on Mike Moran’s Biznology blog, “Answering the tough questions about social media.”
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