Amazon may not “Like” Facebook. After all, the social giant seems eager to encroach on Amazon’s e-commerce leadership, announcing partnerships over the last couple of days with Ebay and Walmart to drive social commerce.
As Reuters notes about the Ebay deal,
“…Facebook’s so-called Open Graph — the map of connections that Facebook users create with friends and online content — will be integrated “seamlessly” into applications developed with certain eBay services and technologies.”
On the Walmart side, Forbes says,
“Any one of Walmart’s 9.5+ million Facebook fans can get local information from their store by clicking on the “My Local Walmart” tab on the retailer’s main Facebook page. “Liking” the stores nearest to them will enable shoppers to see specific offers and new merchandise geared to their area.”
Social shopping may be in its early stages, but as companies learn how to engage with their social circles more effectively, it’s only natural that Facebook wants to play in that space.
What do you think? Are your customers ready for social commerce? Or is the world not ready yet?
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