Everyone loves a great deal, don’t they? Which helps explain the popularity of daily deals sites among consumers—and among investors. But merchants increasingly find daily deals sites troubling, often resulting in failing promotions, frustrating customer interactions, and falling profits.
But is it necessarily true that daily deals don’t work? I certainly don’t think so. Savvy merchants make the most of daily deals through four key tactics, which is the focus of my latest post at Mike Moran’s Biznology blog, “Are Daily Deals Sites a Good Deal for Your Business?”
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Technorati Tags: Biznology, e-commerce, e-commerce satisfaction, e-marketing, Groupon, integrated marketing, internet marketing, marketing best practices, mike moran, online brand building, online marketing, daily deals, coupon, coupons
Daily deals are good for small businesses who want a wide visibility in the market. However, for small businesses to tap the goodness in it, they have to learn winning strategies,understand the risk and know how much risk are they able to handle. Jumping into the water without thorough preparation could lead to potential disaster.