Everyone loves a great deal, don’t they? Which helps explain the popularity of daily deals sites among consumers—and among investors. But merchants increasingly find daily deals sites troubling, often resulting in failing promotions, frustrating customer interactions, and falling profits.
But is it necessarily true that daily deals don’t work? I certainly don’t think so. Savvy merchants make the most of daily deals through four key tactics, which is the focus of my latest post at Mike Moran’s Biznology blog, “Are Daily Deals Sites a Good Deal for Your Business?”
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