From the monthly archives:

February 2012

Rare eventsFebruary 29th. Leap day. A once-every-four-years event where we whack the calendar with a small hammer to get it running right again (much the way I used to keep my old ’78 Nova running). If the calendar actually worked right, there wouldn’t be a need for a “leap day.” We’d either have February 29th every year or we never would (though I suppose there’s a chance we could end up with March Eleventieth, or something).

Loads of people make a big deal about Leap Day. Y’know, stuff like, “Do something awesome! Take advantage of a rare event! Make this extra day count!”

But here’s the funny thing about it: Every day is a rare event. February 29th only happens once every four years, but tomorrow’s date only happens once. Ever. Same thing with the day after that. And the day after that one. And the day after that one (you get the idea). Eventually, you’ll run out of all your days, whether it’s the 29th of February or 6th of April or, even, the Eleventieth of March.

It’s inevitable.

So, yes. I agree. Do something awesome today. Make this extra day count.

But do it tomorrow, too.


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Content marketing and seoUnless you have been living under a rock for the past decade, then chances are that you are very familiar with Internet marketing, what it stands for and what it is exactly in terms of a career. And in 2012, it can truly be said that investing in your content is necessary if you want to be successful with Internet marketing. Content marketing works as a key part of your search engine optimization strategy to make your Internet marketing successful.

Content has always been an extremely important part of SEO when it comes to Internet marketing, but it hasn’t been until just recently with the new Panda update of Google that content—and the rules of writing content—have actually changed and made it even more important to have content on the web for your product.

To put it quite bluntly, without content, you’re destined for failure in the long-term game of SEO and online marketing. You simply cannot succeed in this industry without having content, and a lot of it, on a daily basis written for your products and services. Content has always been an important part of this industry, but even more so than ever, many Internet marketers are finding that they continuously need content written for their Internet marketing campaigns. This is a problem, but it’s a good problem to have, because while it does increase the workload for many Internet marketers, it opens the door for jobs for freelance article writers and it gives Internet marketers many ways of outsourcing and having content written for them in bulk.

New strategies are emerging with the rise of content as it relates to SEO and social media. Content should no longer be seen as “text on a page” and start being seen as an investment. Whether you’re using content for product pages, link building, or social media campaigns, the quality and engagement has to a priority. Content is truly a great investment to make in 2012, and unlike times of the past, you truly are not just throwing your money away when you have content written for you as an Internet marketer, it’s only helping you to make more money in the long run.

Internet marketing is an industry that is continually going to be considered the fastest-growing job industry in the world. Many universities are now offering degrees in online marketing, and many corporations all over the world are now creating ventures into this industry.

Josh K. Hosseinzadeh is a business writer for 323 Ventures, Inc. covering various topics such as accounting, startups, business services, credit card processing, technology and more.

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8 Excellent Tips for Effective Guest Blog Posting

February 23, 2012 Blogging

Writing guest posts can help you build your blog and your brand. Here are 8 tips to do it successfully.

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Does Google care if you show up at all?

February 22, 2012 Google

Google stopped showing some sites in its search results. Here’s why you should care.

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5 online marketing goals that make (dollars and) sense

February 21, 2012 analytics

Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?

Two reasons:

The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?

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