This weekend marks one of the biggest days of the years for marketers: the annual Ad Bowl among commercials during some kind of football game or something (I kid, I kid… let’s face it: my beloved Giants are going to crush QB-turned-male-model Tom Brady). But, with props to the great Gary Vaynerchuk, here are some tips to help you crush your competition:
- ProBlogger looks at a 4 point formula for developing irresistible content.
- Cutting right to the chase, Smedio offers an excellent Small Business Social Media Cheat Sheet.
- Speaking of big ad budgets, Business Insider reports that CPG powerhouse P&G is going to slash its marketing budget in favor of social and search. Seems that even old dogs are beginning to learn some new tricks, eh?
- Mark Suster looks at balancing web and mobile in a post called “Web Second, Mobile First” that’s well worth the read as you plan your mobile strategy.
- And, finally, there’s been a lot of news about the importance of social sites for driving traffic and business. First, one study suggests Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. But, HubSpot offers data suggesting LinkedIn provides much greater value at driving leads. My take? Follow a “core and explore” methodology, focusing first on core initiatives, then testing new channels to see what works best for your business.
Of course, conducting successful tests requires solid measurement. If you’re not sure how to do that, take a look at our Website Analytics Fundamentals series or drop me a line and I’ll give you a hand.
Have a great weekend, Big Thinkers. Enjoy the game. And, say it with me now… Let’s go G-Men!
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
Technorati Tags: Google, google, Google Plus, Google+, Google+ Pages, LinkedIn, social, social commerce, social marketing, social media, social search, social strategy, YouTube
Related posts:
- Social, Local, Mobile… Oh My! (Small Business E-commerce Link Digest – November 18, 2011)
- Social Success plus a Slight Bit o’ Search (Small Business E-commerce Link Digest – January 29, 2012)
- Making Social Work. Great tips from Chris Brogan, WOMMA, Mashable, SEOmoz and More (Small Business E-commerce Link Digest – September 16, 2011)
- Social and search and… steaks? (Small Business E-commerce Link Digest – June 3, 2011)
Related posts brought to you by Yet Another Related Posts Plugin.
{ 1 comment… read it below or add one }
iContact also did a playbook on what small businesses can learn from the players and what they are doing on twitter. You can read more about their report and see the infograpic here: http://blog.icontact.com/blog/score-big-with-our-three-social-media-plays/