Forbes.com has a fascinating piece today suggesting that people without Facebook accounts are ‘suspicious’:
“…it does seem that increasingly, it’s expected that everyone is on Facebook in some capacity, and that a negative assumption is starting to arise about those who reject the Big Blue Giant’s siren call. Continuing to navigate life without having this digital form of identification may be like trying to get into a bar without a driver’s license.”
Haydn Shaughnessy (also on Forbes.com), counters:
“We need to begin making technology choices and online social choices rather than feeling railroaded into behavior that might not suit our taste or needs. That means taking a look at what suits you, not feeling compelled to build your life around services of marginal value because you are supposed to or because you’re weakened by constantly having the fear factor steamrollered at you.” [Emphasis mine]
The problem is, just as search is the web for many people, for another large group of folks social networking means Facebook. And I’ve argued that CEO’s should make sure their employees use Facebook on the job — provided you offer them tips and tools to use it well.
Whether or not you use Facebook is, of course, your own choice. But as with all choices, it may carry a cost. It’s up to you whether that cost is worth it.
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