From the monthly archives:

September 2012

Twitter Weekly Updates for 2012-09-30

by Tim on September 30, 2012

in twitter

Awesome: marketing worth sharing | Google keynote | Tom Fishburne: Marketoonist http://t.co/bXyZrRLk #
Cool. Someone should patent this (sarcasm): Google News Testing New Look & Features On iPad http://t.co/KBNBG9c6 #
Great read! RT Brand Choreography: the new 'integrated marketing’ via @mnburgess http://t.co/eefbq08Z #RutgersCMD #
Wow. Crazy stuff: Data Centers Waste Vast Amounts of Energy, Belying Industry Image – http://t.co/EeJC5mWC http://t.co/6WlJszyq #
Key question: What strategic partner does your business depend on? Why Apple pulled the plug on Google Maps http://t.co/YgABx8gt #
And for an alternative viewpoint: How Apple’s Obsession with Google Is Hurting Apple | Cult of Mac http://t.co/ZIeZuFyE #
Good read: "…a pretty significant job loss in the retail sector to the tune of 40 million jobs in the next 20 years" http://t.co/6Co5uc0R #
Reading: B2B: Where Social Media Meets Direct Marketing | Biznology http://t.co/RMUI1rDu #
Key question is "why?" 50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] http://t.co/2gUdLBoV #
What You Can Learn from Apple’s Maps Mess http://t.co/68HekTlM #
Um… no: Will mobile kill digital advertising? http://t.co/BstAvk58 #
Good process: Infographic: How To Do Keyword Research For SEO http://t.co/OXFTGarC #
So true, so useful from @ducttape: How and Why to Make Your WebsiteTablet and Mobile Friendly Now http://t.co/qSvVMl3q #
Reading: What You Can Learn from Apple’s Maps Mess http://t.co/jOsZwWGQ #
Speaking of Maps-gate: Eric Schmidt says Google Hasn’t Submitted A Native Google Maps App To Apple (Yet) http://t.co/ojSLXN35 #
So, so true: Metrics Are Easy; Insight Is Hard from @HarvardBiz http://t.co/nfmwHqMu #
Mobile now leads to TV ads? Interesting: http://t.co/5VHm0SVx Tests Advertising on Television http://t.co/jByenUCT #
Great insight into employee motivations: Why young employees quit their jobs http://t.co/JFlOL9IQ #
Good read: Using Share Of Voice To Measure SEO Results http://t.co/ZARCgZsN #
Has Facebook had the wrong business model? http://t.co/0S4dMLcp #
Some caveats, but a good read: Forrester says Facebook and Twitter do almost nothing to drive sales http://t.co/o4vqBKju #
Good stuff: How to Make Your Ecommerce Site Link Worthy – Search Engine Watch (#SEW) http://t.co/ClR6THo1 #
Reading: How Big a Deal Are Facebook’s Privacy Problems? http://t.co/xWcfrsCD #
What do you think? Is it enough? Here Is The Plan Marissa Mayer Just Announced To Yahoo Employees http://t.co/cwt2XHPW #
Some good tips here: Using Instagram for Brands http://t.co/VSZk3WNg #
Excellent read: Google's 3 Essentials for Mobile-Friendly Websites http://t.co/eRhJspTw #
Google offers detailed mobile tips http://t.co/dzc4Fzyl #
Great read from @chuckhester: LinkedIn Myths Debunked http://t.co/AicuShM7 #
NSFW, but worth the read: Packers Player Generates 150K Retweets, Part Of 1M Tweets Hating On NFL Refs http://t.co/J2CiMtNI #
Great, great information: How small screen size and location impacts search behavior on mobiles http://t.co/lJ581zwq #
Good stuff: Your Company Is About To Get Tablet Fever — How Will You Manage It? http://t.co/OscM6eUq #
@chris_mahan I dunno. I'm bullish on Marissa. She may surprise us all. in reply to chris_mahan #
Whoa! This is going to be amazing: Enter the Cookie: How RFSA Will Affect SEM http://t.co/hqeTGPF0 #
Good advice: Digital is collaborative. So replace vanity metrics with… (read more) http://t.co/fiIDkBqQ #
Apple vs. Samsung vs… You? http://t.co/r4YJHxlw #
About to watch Seth Godin at Google Engage. Should be fun. #
Great read: Focus On Customer Experience To Navigate Digital Disruption http://t.co/nYU5ecip #
C'mon. This is cool: The Beginnings Of A Usable Mobile Wallet: Target Brings Mobile Coupons To Apple’s Passbook http://t.co/qyoRJ8r4 #
New Thinks Out Loud episode: http://t.co/vrjSXJlW #
Only 24%? 24% of people use second screens while watching TV http://t.co/85w0WYfl #
Great read: The Good & Bad Scenarios About Why Google Hasn't "Done Anything Yet" About Google Maps For iOS http://t.co/EwKpZdQ4 #
This is so bad: The Apple Mapocalypse, Ctd http://t.co/VkwopLDv #
Surprised? Yeah, me neither: Google Warns, 6 in 10 Will Leave Your Mobile-Unfriendly Site http://t.co/q3sPQI0v #
Interesting read: The end of traditional retargeting http://t.co/e21ClPWi #
I'm not sure, but these seem worth investigating: Three New Email Metrics You Will be Using in 2013 http://t.co/twiI3RMb #
Not a tragedy, but kind of a bummer: Google Merges Insights For Search With Google Trends http://t.co/6UTNTgkQ #
Very important topic: The Growing Importance of International Mobile Search – Search Engine Watch (#SEW) http://t.co/sjB1qUiQ #
I hope this isn't news: Pick The Objective First, Then The Ad Format To Meet It, Says Crisp Media http://t.co/MIJg8O9D #
I do some of these. Probably need more: Key Online Tactics of High-Growth Professional Services Firms http://t.co/cXPg4xNp #
I suspect mobile will change this somewhat. What do you think? Web Video Isn't Capturing TV Ad Dollars http://t.co/twtikXps #
Social Success? 9+ Tips to Think About This Week (Small Business E-commerce Link Digest – September 28, 2012) http://t.co/pCsShV96 #
Google Issues "Weather Report" Of Crack Down On Low Quality Exact Match Domains http://t.co/7848JMSd #
Interesting: @pewinternet on how US adults get local news by community type http://t.co/CUEGVANP #
Great read: The Indomitable Mary Meeker http://t.co/MFyIlhC1 #
Yes, yes, yes, yes, yes, yes, and yes: Top 7 Reasons Why Brands Should Have Mobile Friendly Websites http://t.co/nfZAHiKc #

Tagged as: tweets, twitter

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Social Success? 9+ Tips to Think About This Week (Small Business E-commerce Link Digest – September 28, 2012)

by Tim on September 28, 2012

in del.icio.us links,E-commerce,Facebook,Marketing,Mobile,social strategy,twitter

It’s been a huge week on the social, local, mobile web. What, you think the NFL referees are the only big story this week? Seriously, there’s lots to talk about, so let’s dive right in:

Leading off, Business Insider has a good look at the ROI of social media for direct sales.
On a related note, MediaPost shows how social media leads to email and search conversion.
Of course, not everyone’s a fan. The Wall Street Journal talks about CEOs on Twitter and how fear makes some executives leery of social media.
What’s to fear? Well, Techcrunch reports Facebook is deleting lots of fake accounts, leading many Fan pages to lose followers.
Privacy is another challenge on Facebook. But I argued earlier this week that Facebook’s supposed privacy problem may not be this big a deal (this time).
Chris Abraham has a great post on Biznology explaining how business tweeting is a life-sentence.
Alexis Madrigal at The Atlantic details Urban Outfitter’s recent switch to iPads and asks whether this is the end of the cash register?
Speaking of Apple, CEO Tim Cook has issued an apology for its disastrous Maps app. Thinks looked at the what you can learn from Apple’s Maps mess earlier this week and also dug into the issue in more detail during this week’s podcast.
Mashable is reporting that Instagram now has more daily active users on mobile than Twitter.

And I’d like to welcome back the regular NFL refs. It’ll be fun to boo the real officials, instead of the replacements, for a change. Hope your weekend rocks, Big Thinkers! And I’ll see you back here next week with more social, local, mobile marketing goodness.

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Technorati Tags: E-commerce, e-commerce, E-commerce strategy, e-marketing, ecommerce, F-commerce, Facebook, facebook, m-commerce, marketing, social, social commerce, social marketing, social media, social search, social strategy, strategy, tweets, twitter

Tagged as: Facebook, facebook marketing, m-commerce, Mobile, mobile commerce, mobile device, mobile ecommerce, mobile internet, mobile marketing, mobile phone, mobile search, mobile strategy, mobile web, social, social business, social commerce, social e-commerce, social ecommerce, social is people, social marketing, Social Media, social media marketing, social media metrics, social network, social network marketing, social networking, social networks, social search, social search strategy, social shopping, social software, social strategy, social tools, social web

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Thinks Out Loud Episode 3: What Do Your Customers Need?

by Tim on September 27, 2012

in analytics,content marketing,E-commerce,Marketing,Podcast,Social Media,Strategy

In this week’s Thinks Out Loud episode, I look at selling on social networks, how to make it easy for your customers to do what you want them to do, how to measure your effectiveness, and do a quick review of DJ Waldow and Jason Falls’ wonderful book, The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. Here are the show notes:

Selling in social media:

Social Media Today on Why You Can’t Sell with Social Media (And 3 Things to Do Instead)
And my rebuttal: How to succeed at selling inside social networks
More tips: 5 Key Lessons About Using Social Media in Your Business (Small Business E-commerce Link Digest – July, 15, 2011)
Some key lessons: 5 lessons from the HITEC Social Media panel
Email as the forgotten social network

Making things easy for your customers:

Measuring Marketing Effectiveness:

Book Review:

The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win by DJ Waldow and Jason Falls. Awesome read. Well worth your time. (Paperback edition)
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Kindle edition) — Just as good as an e-book.

Previous podcasts:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac. I’ve added a standard SM57 pop filter to the mic this week, instead of the “pantyhose and wire hanger” version I used to use. It was too hard to see past the old filter. It seems to roll off the highs a little bit, but I think it works OK. As ever, let me know if you see a difference (or care at all about the tech notes).

Running time: 10m 54s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed or download/listen to the podcast here on Thinks using the player below:

Technorati Tags: marketing, marketing best practices, social, social marketing, social media, social search, social strategy, strategy