comScore reports e-commerce spending increased 16% year-on-year in the second quarter, to $49.8 Billion in the quarter. As the article notes:
“E-commerce accounted for 9.6 percent of consumers’ discretionary spending, the highest second quarter share on record.”
The article continues:
“Consumers spent an additional $4.7 billion in mobile commerce (m-commerce) via smartphones and tablets, an increase of 24 percent over the past year.”
These numbers underscore what I said last week about how retail and e-commerce are now “just shopping.” Customers don’t care much about channels. They’ll use whatever works for their needs at that time.
If you’re interested in learning more about the future of marketing on the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- Today and Tomorrow: Mobile and the Changing Customer Journey
- What’s the Future of E-commerce? Look to the Past to Find Out
- How to Get In Your Customers’ Pants… Pocket
- What Watson, Xbox, and Google Are Telling You Right Now (Travel Tuesday)
- The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
- 7 Steps to E-commerce Heaven
- 4 Amazing Global Internet Trends