From the category archives:

Blogging

It seems everyone’s looking for simple, inexpensive solutions for hosting their websites. Happily loads of tools exist to help you get a site up quickly. While I’ve provided in-depth comparisons of many of these tools in the past—as well as explored available options in our small business blogging guide—here is a quick summary of eight quality offerings.

Weebly

Weebly advanced signup thumbOne of the long-time leaders in the space, Weebly has continued to enhance their offering since I last reviewed them.

Pros:

Cons:

  • Limited e-commerce options
  • Only ad-free in the paid versions (though, again, those options are fairly inexpensive)

Cost: Free as long as you’re OK with advertisements (you shouldn’t do this, though). Paid versions start at $3.99/month. Domains are expensive through Weebly, so buy your domain elsewhere and direct it to your Weebly site instead.

Squarespace

Squarespace logoAnother strong offering that continues to grow in features and functionality. I reviewed Squarespace last year and they continue to impress.

Pros:

  • Powerful
  • Very flexible (especially if you have CSS development chops)
  • Unlimited bandwidth at higher plan options
  • Excellent customer support (arguably the best in the business)

Cons:

  • Expensive relative to other options

Cost: Starts at $12/month.

Jimdo

Jimdo logoJimdo continues to challenge Weebly and Squarespace for top billing. While not as powerful as Squarespace, Jimdo offers loads of options at a reasonable price. Well worth checking out.

Pros:

  • Powerful, even at the free levels
  • Loads of third-party widgets
  • Surprisingly strong e-commerce support
  • Highly customizable at paid levels
  • Lots of language options

Cons:

  • Blogging platform not as strong as others
  • SEO editing capabilities limited relative to competition
  • Domain hosting requires paid versions

Cost: Free. Starts at $5/month ad-free with domain hosting.

Yola

Yola logoFormerly known as SynthSite, Yola provides an excellent site editing tool and decent features, but is expensive relative to others for what you get.

Pros:

  • Easy to use editor. It’s not the most intuitive, but isn’t hard to use once you gain some familiarity with it.
  • Lots of third-party widget options
  • Very good customer support

Cons:

  • Relatively expensive compared to the other options
  • Limited customization options
  • Only allows Google Analytics integration at the highest paid level
  • Poor built-in analytics

Cost: Free. $9.95/month to remove Yola advertising and add Google Analytics for your site (which you’ll definitely want to do).

SiteKreator

Sitekreator logoSiteKreator takes a slightly different approach than many of the others in this round-up. While they offer self-maintained sites like the others here, they also offer a “Deluxe” package where their designers will build a completely custom site for your business. I can’t recommend their “self-managed” solutions (most others here offer more power for less money), but if you need a custom site, their Deluxe offering is worth a look.

Pros:

  • Loads of flexibility at highest paid level

Cons:

  • Expensive

Cost: Starts at $19.95/month for self-created websites. $79.95/month + a one-time $500 setup fee for a custom SiteKreator-built site.

Homestead

Homestead logoThis offering from Intuit plays on its parent’s relationship with small business owners but doesn’t offer the bang for the buck of its competition. You’re almost certainly better served with other options, even for e-commerce. So, why include it? If you plan on doing heavy e-commerce volume, Homestead’s customer support and credit card processing features make it worth a look.

Pros:

  • Decent e-commerce capabilities at highest paid level
  • Strong customer support

Cons:

  • Expensive
  • Blogging tool is a hassle to work with
  • SEO capabilities could be better at lower-price level

Cost: Starts at $4.95/month. $19.95/month for blogging, e-commerce and custom domain options (which, again, you likely should choose).

Tumblr

Tumblr logoSeriously? Tumblr? Yes, Tumblr. While it’s much more a blogging tool than a full-fledged content management system (CMS), building a simple site on Tumblr is fast, easy and fun. And its social tools can help drive traffic and interest in your site. While it’s not for everyone, for the simplest sites, Tumblr may be exactly what the doctor ordered.

Pros:

  • Incredibly simple site builder
  • Free
  • Surprisingly robust, especially if you’re comfortable with CSS
  • Loads of templates to choose from, with lots of customization option. “Premium” templates are inexpensive
  • Excellent mobile options
  • Built-in social integration

Cons:

  • Limited support apart from the Tumblr community
  • Setting up your own domain requires you to manage A name records at your domain host (this page is the entirety of Tumblr’s support for the process)
  • Not a full-fledged content management system

Cost: Free. Truly. You’ll have to buy your own domain elsewhere, but free unless you choose to purchase a “premium” template.

Wordpress

Wordpress logoI’ve long been a fan of Wordpress. Despite its origins as a blogging platform, Wordpress has grown into a fairly robust CMS in its own right. While not a great option for e-commerce applications (you’ll need a separate, third-party option for that), for many small business sites, Wordpress offers exactly the right features at a reasonable cost.

Pros:

  • Great content editor and world-class standard blogging platform
  • Excellent community
  • Fully customizable (for an additional fee)
  • Terrific SEO capabilities
  • Tons of plug-ins and widgets
  • Ability to move to your own host if necessary
  • Inexpensive

Cons:

  • Support options are not as good as other paid choices (though, as noted, Wordpress has an excellent community around it)
  • Setting up your own domain requires you to manage A name records at your domain host (this page is the entirety of Tumblr’s support for the process)

Cost: Free. Starts at $41.97/year to remove ads and add your own domain (effectively $3.50/month). Custom designs cost $30/year.

Conclusion

Any of the options discussed above will help you get a quality website online quickly and easily. And with prices ranging from a couple bucks per year to a couple hundred, none will bust your budget. Obviously, your specific needs will determine which offering works best for your business. But, if you don’t have a website, the options presented above demonstrate why that shouldn’t be true any longer. Take a look and start engaging with your customers online today.

Disclosures: I am an affiliate of eBay ProStores, Amazon, Dreamhost, the Thesis theme platform and (as of October, 2011), Squarespace but received no compensation for writing this post from anyone. While I recommend Squarespace for those that need its power and flexibility, it’s not right for everyone. I also recommend you look at other, lower-priced options to determine whether Squarespace is right for your business.


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Top postsWell, it’s that time of year again, where we recap the most popular posts here on the old blog. Since we looked at the most popular posts during the first half of the year, here’s the second half:

Thanks again for all your support in the last year, Big Thinkers. I’m looking forward to keeping the dialogue going here in 2012!


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Content marketing successGetting customers to care about your business often depends upon the quality of your content. And I know of few better ways to build a committed community of customers than with a great blog. In fact, my guide on how to build your small business blog remains one of the most popular parts of this site.

But what if you want more? What if you’re ready to move past the basics? Over the coming weeks, I’m going to look at building a better blog in more detail. But to get you started, check out these 7 tips for improving your content—and improving your marketing:

  1. Leading off, HubSpot shows 11 ways to use content to build your authority online.
  2. Writing can be hard. Thankfully, ProBlogger suggests 10 David Ogilvy quotes to inspire your blogging.
  3. OpenForum has a great piece on 5 simple ways to get more traffic to your website. Spoiler alert: great content factors into heavily in the mix.
  4. Mashable offers 5 steps for creating “magnetic” content.
  5. CopyBlogger looks into the 2nd most important element in your writing.
  6. Getting people to read your content is only half the battle. Which is why I love this ProBlogger piece on what motivates readers to share.
  7. And, finally, Social Media Examiner has a terrific video that explains how to use content marketing to increase your sales.

Enjoy the list, Big Thinkers. And look forward to more in the coming days.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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A Final Thought on Subdirectories and SEO

December 20, 2011 Blogging

Further insights into the use of subdirectories, subdomains, SEO and branding.

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Subdomains and Subdirectories for Branding

December 15, 2011 Blogging

How do the URL’s, subdirectories and subdomains you choose affect your brand? Tim Peter Thinks takes a look.

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Subdomains vs. subdirectories for SEO

December 14, 2011 Blogging

Should you use a subdomain or a subdirectory to get the best SEO results?

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