From the category archives:

Engagement

3 Key Questions for Improving Your Web Marketing Performance

January 11, 2011 E-commerce

Getting your web marketing to perform can be challenging. Here are 3 questions to help you get it right.

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Using social tools to grow your sales

September 16, 2010 Engagement

Is Facebook better than Twitter? Or do the Citizens of Tweet rule the roost? Read on and see.

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What happens when mobile meets e-mail?

August 12, 2010 E-commerce

A recent report looks at how mobile usage and e-mail correlate. thinks peels the onion.

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How to succeed at selling inside social networks (Guide to Small Business Ecommerce Strategy)

June 19, 2008 E-commerce

Most people think you can’t sell or market inside social networks. You can. Here’s how.

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The fine line between connecting with customers and Spam.

April 14, 2008 Engagement

Connecting with customers needs to serve their needs, not yours. When you only use it to serve yours, it’s spam.

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How many ways should customers get to opt out?

December 7, 2007 Engagement

There’s no right answer here. Fred Wilson has a great post providing one – very informed – point of view into behavioral targeting, list building and privacy one – very informed – point of view into behavioral targeting, list building and privacy. Obviously, you need this data to grow your business – and to offer [...]

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