OK, you’ll excuse the bad pun in the headline, but there’s just too great stuff out on the ol’ Interwebs this week, Big Thinkers. How ’bout we let byegones be, well, y’know and get right to the links:
- Marketing Sherpa looks at whether the emphasis on ROI hurts marketing. Thought-provoking and something I expect you’ll hear a lot more about going forward.
- Frank Reed tells a great story about when marketing works.
- Bryan Eisenberg offers 20 reasons why people buy. I love this. It’s a much expanded version of our 6 simple rules of merchandising.
- And perhaps there’s no greater testament to why people should buy from you than whether your own employees would refer you. Great stuff from John Jantsch.
- Following up on my review of Jeff Jarvis’ “Public Parts” a couple weeks ago, you might want to check out his recent talk at Google:
Have a great weekend, BIg Thinkers. We’ll see you back here next week.
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