thinks

Quick Friday link love this week, folks, whilst playing tourist in London. Enjoy and see you next week:

• Linda Bustos interviews Chris Brucia on Amazon’s blog strategy
• In keeping with our social theme of the past few days, Mike Moran says “Social Media Requires Having Something to Say”
• And, I don’t know about you, but my week’s never complete without legal action. SEOmoz takes a look at DSW suing Zappos.com for trademark infringement over affiliates’ review sites

Catch you next week.

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What’s it going to take for the mobile web to catch on? Om Malik gives a view of the underlying business of mobile data vs. the mobile web. Well worth the read. He’s certainly right in talking about the adoption of mobile broadband cards. I practically sleep with mine these days. But I think the phone will improve, too. As many of Om’s comments note, the iPhone changes the experience dramatically. Additionally, they’re easier to tote, cost less, and far more common. Once screens adopt more iPhone-like capabilities and networks improve - and Verizon’s recent “bring your own device” plan is a step towards that - expect consumer adoption to grow.

Is the picture of the mobile, local web (the backyard web) beginning to take shape? With over 3 billion mobile phones in consumers’ hands and with increasing access to valuable mobile services, like Google’s new geolocation services, it seems likely consumers will start expecting tools like these. How ready is your business to have your customers find you via their mobile?

What’s on your mind? Automated features, like the search suggest Mike Moran and I talked about a few weeks ago, sometimes bring curious results. See the ones CNet picked up on it this week. And ask yourself, how can I ensure my brand looks good here?

Copywriting seems hard for lots of folks, at least judging by the copy I read. Would you like to get better at copywriting? Grok.com has a good list of tips to make your copy better. Check it out. And you can check out my favorite copywriting links via del.ico.us, too.

First off, there’s the ongoing Google backlash at:

• Read/Write Web, where Josh Catone didn’t seem to like his other options, and…
• TechCrunch, where Arrington notes how eBay got up in Google’s grill - and yes, I did just write “up in Google’s grill.” My kids are rubbing off on me.
• Also at R/W Web, Richard MacManus poses the eternal question, “Were you master of your domain?”

Regarding the Facebook fallout,

• Anne Zelenka at Web Worker Daily lists ten things she hates about Facebook

Coincidentally, Anne revisits virtual organizations in her post, which she and I debated last week, and helps make my point (see hated item #10).

And, finally, two great pieces from

• Clay Shirky, who writes Old Revolutions Good, New Revolutions Bad: A Response to Gorman
  Email This Entry, and from…
• Alex Iskold, over at Read/Write Web (again), who’s got a great post about “The Implicit Web” that may go down as a classic.