Retailers lose 32% of shoppers to in-store mobile use. Or do they? April 14, 2014 Tim Peter E-commerce, Mobile, Multichannel, Strategy Mobile isn't your enemy. Neither is your customer. Don't get trolled by those who say they are. View Full Post
Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69 April 10, 2014 Tim Peter Mobile, Podcast, Strategy With all its changes, mobile is a complicated channel. Should your mobile strategy count on the mobile web or on apps to best serve your customers? View Full Post
Search? Metasearch? What’s the Difference? (Travel Tuesday) April 8, 2014 Tim Peter Distribution, E-commerce, Travel Marketing Is metasearch a business? Or just a feature? Google's licensing Room77's technology holds a clue. View Full Post
For Millennials and Gen X, There’s No Such Thing as Offline April 3, 2014 Tim Peter E-commerce, Marketing, Mobile Interested in talking with Millennials and Gen X online? Here's how to reach them where they are. View Full Post
Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68 April 2, 2014 Tim Peter Marketing, Podcast, Strategy Do you look out for your customers' privacy with your digital marketing? If not, here's why you should. View Full Post